OTT

  • Article

MRC Accreditation

Editor’s Note: An update on the changing role of AI in our industry. Surprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14% more AI avoiders than in April 2019 (36%). Read more »

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2025 Insights and 2026 Priorities

  • ARF
  • L.A. Research Council

On January 14, the LA Media Research Council dove into recent media research insights and discussed key issues and priorities for the upcoming year. Attendees heard new, research-based insights on changes in viewer behavior and the impact of viewer attitudes on content and platform preferences. Plus, listen in on an interactive Q&A with media experts.

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  • Article

The New State of TV

Editor’s Note: An update on the changing role of AI in our industry. Surprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14% more AI avoiders than in April 2019 (36%). Read more »

Member Only Access
  • Article

The Challenge of Churn

Editor’s Note: An update on the changing role of AI in our industry. Surprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14% more AI avoiders than in April 2019 (36%). Read more »

Member Only Access