Qualitative research—usually at the forefront of evaluation for advertising, media, and innovation concepts—has largely been under-utilized in the sophisticated measurement of emotion and engagement.
This webcast will discuss recent advancements in data processing and neurotechnology, which have led to capturing consumer response in real-time and delve into major changes that have been made in the way qualitative research is conducted, giving instant feedback on a myriad of non-conscious measures, including:
On October 28th, the ARF and leaders from Nielsen’s Consumer Neuroscience practice present an exclusive, member only session that will provide an update on trends in the consumer neuroscience industry.
As the field of consumer neuroscience grows in size and matures in sophistication,
many exciting forms of integration are taking place. It is evidenced by early signs
of economic consolidation, such as Nielsen’s recent acquisition of Innerscope Research. A parallel trend towards integration of methodologies is illustrated by new multimodal products for advertising assessment that combine neurometric, biometric, eye-tracking, facial coding, and self-report, to provide unprecedented diagnostic richness. Finally, emerging examples of the integration of neuroscience results with unique in-market data are yielding new evidence for the validity of using neuroscience-based observations to predict marketplace outcomes.
Mark Loughney – VP, Research, Turner
Carl Marci, MD – Chief Neuroscientist, EVP Sales & Marketing, Nielsen
Michael Smith, PhD – VP, Consumer Neuroscience Solutions, Nielsen
Joe Willke – President, Nielsen Consumer Neuroscience
Dr. Horst Stipp – EVP, Research & Innovation: Global & Ad Effectiveness
Join us at this Thought Leader Event to: