Webcast: Qual-Tech, The Next Frontier in Neuro and Emotional Measurement
Qualitative research—usually at the forefront of evaluation for advertising, media, and innovation concepts—has largely been under-utilized in the sophisticated measurement of emotion and engagement.
This webcast will discuss recent advancements in data processing and neurotechnology, which have led to capturing consumer response in real-time and delve into major changes that have been made in the way qualitative research is conducted, giving instant feedback on a myriad of non-conscious measures, including:
- Real-time audience biometrics (heart rate and galvanic skin response)
- Facial Coding
- Sentiment Analysis
Hark Connect & MediaScience