How to Use Genders in Advertising

Casey Hobgood, Associate Strategy Director at We Are Social US, argues that “…brands are still failing to address the whole spectrum of gender identities in their market research, campaigns and products.”

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An ARTICLE OF INTEREST From MediaPost – On Facebook, Men Are Meaner; Women Nicer

Stony Brook University in New York asked 65,000 Facebook users to participate in a survey. They then analyzed 10 million messages. The results suggest that men and women speak different languages as soon as they start scrolling through their newsfeeds. The differences are predictable enough that an algorithm could determine a user’s sex accurately 90% of the time.

The experts found that women are more apt to use warmer and more agreeable language, while men are angrier and more argumentative.

However, women tend to be every bit as assertive as men.