media measurement

• Article

ARF Members’ Top Issues in 2024

• Audience & Media Measurement
• Article

Evaluate Identity Resolution Effectively with this Council Guide

• ARF ORIGINAL RESEARCH

Identity resolution (IDR) is crucial in media measurement and advertising, connecting media messaging to individuals. This guide, produced by the ARF Identity Resolution Working Group (of the ARF Cross-Platform Measurement Council), explores different units of analysis in IDR beyond individuals, such as households, geography and cohorts and their implications for matching quality, targeting and marketing success.  

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Measurement Trends

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First-to-Market Holistic Radio Measurement

• Article

A Researcher’s Measurement Concerns

• Article

Marketers’ Top Measurement Concerns

• Article

Media Use/Audience Behavior

• Article

Optimizing Marketing Strategies