A Researcher’s Measurement Concerns
A different perspective on critical measurement issues was offered by Rachel Kennedy during her AUDIENCExSCIENCE presentation: Are we using the measures that actually matter? Read more »
media measurement
Marketers’ Top Measurement Concerns
CIMM: the Coalition for Innovative Media Measurement, has identified critical issues that should be addressed this year. Read more »
Media Use/Audience Behavior
Given the rapid changes in the media landscape and in viewer behavior and attitudes, this is sure to be an on-going concern for researchers.
Optimizing Marketing Strategies
Like “Better Measurement” issues, since the early days of marketing, this has been a topic that always requires a fresh look. Given the fast changes in all relevant factors, this is true now more than ever.
Attention to TV Ads Can Drive Online Searches
Academic researchers found that measures of attention to TV ads were good predictors of Google searches.