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NYCU: Opinions On Employee Activism

• Posted: October 15, 2020

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NYCU: Much Ado About TikTok

• Posted: July 17, 2020

The popular TikTok app is owned by ByteDance, a Chinese multinational internet technology company. Three articles address the recent controversies about a possible ban.

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NYCU: What Consumers Expect from Advertisers

• Posted: May 8, 2020

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• Targets & Segments
• Article

Will the TV Upfronts Survive?

• SALON SERIES

How long will TV networks’ annual efforts to attract ad dollars, the “Upfronts,” continue to reign as the most important revenue-generating events of the year? Learn what agency and TV and measurement company executives shared about changes in Upfront marketplace effectiveness and how they predicted buying behavior will evolve.