Two presentations discussed generational differences and change. We have previously reported on one of them, Bobby Duffy, Professor of Public Policy and Director of the Policy Institute at King’s College London, who questions widely held assumptions of generational differences. The other was from J. Walker Smith, Knowledge Lead, Consulting Division, Kantar, who focused on generational change.
Data from a recent Gallup survey remind us that responses from survey participants need to be interpreted carefully, as they are impacted by culture and respondents’ willingness to talk about certain topics. Case in point: Reported identification as LGBT appears less related to actual sexual orientation than to age.
on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page.The popular TikTok app is owned by ByteDance, a Chinese multinational internet technology company. Three articles address the recent controversies about a possible ban.
on the upper right of the web site or create an account to view this page.
How long will TV networks’ annual efforts to attract ad dollars, the “Upfronts,” continue to reign as the most important revenue-generating events of the year? Learn what agency and TV and measurement company executives shared about changes in Upfront marketplace effectiveness and how they predicted buying behavior will evolve.
Member Only Access