DTC

Evidence-Based Research for Effective Marketing

  • Posted: June 7, 2023
On November 9, 2022, industry leaders joined us to share highlights from EffWorks Global 2022 — a week-long celebration of the best new thinking and evidence-based decision-making research for marketing effectiveness. Topics of discussion included: marketing in the post-Covid economy, effective advertising in unprecedented times, the value of Share of Voice/Share of Attention/Share of Search in terms of effectiveness and commercial decision making, and more.

Unlocking Monetization via Data Standardization

  • Posted: June 6, 2023

Sean Wilkinson of Conviva outlined findings from their latest State of Streaming report (released Q2 2022). A lot of non-CTV activity is occurring, like TV casting from connected devices, which equates to missed opportunities.  Still, the use of connected devices is going down and the trend is people buying and relying on smart TVs. Monetization in DTC relies on good data. With it, streaming providers can determine things like customer lifetime value, ARPU and subscriber retention rate. As such, he stressed the importance of standardizing measurement and audience resolution.

Evidence-Based Research for Effective Marketing

Evidence-Based Research for Effective Marketing

On November 9, 2022, industry leaders joined us to share highlights from EffWorks Global 2022 — a week-long celebration of the best new thinking and evidence-based decision-making research for marketing effectiveness. Topics of discussion included: marketing in the post-Covid economy, effective advertising in unprecedented times, the value of Share of Voice/Share of Attention/Share of Search in terms of effectiveness and commercial decision making, and more.

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