digital video

• Creative & Branded Content
• Article

Four Strategies for Creating Effective Soundless Video Ads

• Colin Campbell, Erin Pearson
• JOURNAL OF ADVERTISING RESEARCH

Most digital video ads are viewed soundlessly because either the user mutes them, or sound does not play automatically. As video advertising production accelerates, this study found that video ads created for “sound on” are less effective when viewed silently—and offers four strategies for creating successful digital video ads in soundless environments.

• Creative & Branded Content
• Article

Branded Content Effectiveness: How to Measure It

• Gian M. Fulgoni; Raymond Pettit; Andrew Lipsman (comScore)
• JOURNAL OF ADVERTISING RESEARCH

Marketers lack consistent measures for gauging the effectiveness of branded content. To address the problem, a team of researchers believes that the value of branded content is best assessed by combining “traditional marketing metrics while also capturing the value of its uniquely engaging context.”

• Article

Charting a Course for a New Media Economy MillenniAdults & Television Excepts to Share with the Deeper Dive

• Article

Use of Ad-Blocking Software Rises by 30% Worldwide via NYTimes (source: PageFair)

• Article

The Process of Making Digital Ads Is Gradually Starting to Become More 'Programmatic' via WSJ

• Article

Long-Form Digital Video Grows -- On Laptops, Connected TV, Mobile via MediaPost (source: Ooyala)

• Article

"How Does Recall Work in Advertising?"- via The Journal of Advertising Research (JAR)

• Article

The Quest For Scale Is Ruining The Digital Ad Industry – via AdExchanger (source: Yael Avidan, vice president of product at Adelphic)