Research Methods Matter!
A new analysis of data from the ARF’s DASH study shows how the choice of research methods can have a significant impact on findings.
cross-platform
Will Digital Ads Become Less Effective?
Sponsored by Meta
A new study by Meta concludes that changes in how data is used in online advertising can have a significant negative impact on the effectiveness of digital ad campaigns. This research can help us understand what work the industry can prioritize to help advertisers in a privacy-conscious environment.