corporate culture

How Companies Can Build a Culture of Innovation

In this MarketingProfs article, Jeff Sierra  discusses the vital role innovation plays in the success of companies.  He presents the key organizational traits required to build a culture of innovation.

-Unrelenting customer focus-understanding customer needs and pain points.

-A passion to serve-companies and employees must be solution-driven and willing to break down organizational silos.

-Competitive spirit-generating and implementing new ideas in a desire to beat the competition.

-Teamwork and collaboration-most innovation comes from multiple employees and multiple ideas rather than from a single person in the organization with a single idea.

-Courage-the corporation’s environment must facilitate creative thinking and include a tolerance for challenging the norms.

-Listening-new ideas can be difficult to understand, and patience is necessary to allow the ideas to fully develop.

Fostering a culture of innovation is critical for the long-term success of any organization.


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