AudienceXScience: Keynote – Collecting Data During a Global Pandemic (Monday – 9/21/20)
With the arrival of the COVID-19 pandemic, the US Census Bureau’s leadership had to think outside the box. Learn how the agency modified its work, all while maintaining operations, releasing data products and continuing to serve the data-user community during this unprecedented time.
Dr. Ron Jarmin – Deputy Director and COO, U.S. Census Bureau
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WARC cites a study from Digital Cinema Media, which suggests that viewers exposed to cinema ads were two times as likely to recall a brand as those exposed to the TV ad. Cinema audiences were four times as likely as television audiences to be emotionally engaged. Read more »