brand

NYCU: Insights from Most-Awarded Campaigns of 2020

• Posted: April 8, 2021

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NYCU: How Brands Can Benefit from Long-Form Storytelling

• Posted: April 8, 2021

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NYCU: In Brief — IPG (and WPP) Deepen Access to TikTok

• Posted: April 8, 2021

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NYCU: Agencies Stepped Up in Times of Trouble

• Posted: March 26, 2021

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NYCU: Who are Podcast Listeners?

• Posted: March 26, 2021

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NYCU: ARTICLE FEATURED BY TWITTER – The Business Impact of Conversation for Brands

• Posted: March 12, 2021

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NYCU: Brand Loyalty Remained High During 2020

• Posted: March 12, 2021

How did the events of 2020 affect brand loyalty? A new survey provides initial insights. Please note that The ARF will address this topic, in-depth, in upcoming research.   Read more »

NYCU: Super Bowl Update — More Popularity Rankings & the Value of Super Bowl Advertising

• Posted: February 19, 2021

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NYCU: Four Measures of Super Bowl Ad Popularity — USA Today, Ipsos, Tweets and YouTube Views

• Posted: February 11, 2021

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NYCU: Marketing to Black Consumers in a Polarized Nation

• Posted: January 29, 2021

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