BIPOC

Political Opinions Drive Media Perceptions

Posted: February 14, 2024

Research by Ipsos reveals that political party affiliation is an important driver of most Americans’ views about movies and TV – leading to the stunning finding that Black Americans are now more likely to say they see “people like me” in entertainment than White Americans.

Posted: July 12, 2023

Does “Qual” have a future in a big data world? Yes, very much so, despite some challenges, according to researchers at this event.