Join The ARF and Pandora Media on Wednesday, May 4th as we present the state of in-car audio with new insights from Edison Research’s study, “Hacking the Commuter Code.”
One third of audio consumption takes place in the car equating to 87 minutes of listening per day. This groundbreaking study explores how evolving technologies, and mobile access have increased content choices, and thus have changed the audio experience for today’s commuters. To measure this environment, Edison outfitted 101 cars with GoPro cameras pointed at the dashboard controls to record exactly what, and for how long, commuters listen. This ethnographic study was enhanced by a quantitative online survey fielded to 1100 U.S. respondents.
These questions and more will be covered in this important study:
Jane Collins – Senior Director, Consumer Insights, Pandora Media
Ron Rodrigues – Sr. Manager, Marketing Research, Pandora Media
Free for ARF Members
Join us on December 1st for the ARF’s Media Forum for an informative salon forum on the importance of sound.
Gayle Fuguitt – CEO and President, The ARF
Tony Hereau – VP, Audience Insights, Nielsen
Mark Loughney – VP, Research, Turner Broadcasting
Radha Subramanyan – President, Insights, Research & Data Analytics, iHeartMedia
Pranav Yadav – Chief Executive Officer, Neuro-Insight US
8:30–9:00am: Breakfast & Networking