Asia

How is the Coronavirus Impacting the Global Advertising Industry?

  • Posted: June 21, 2023

The ARF’s second Virtual Town Hall, How is the Coronavirus Impacting the Global Advertising Industry?, focused on the recent coronavirus outbreak and how to best plan and recover from a recession market. Huge parts of the U.S. economy have shut down. From restaurants to gyms to hotel chains, workers are being hit hard as layoffs snowball daily. The advertising industry is feeling the shock as advertising budgets dry up due to postponed launches and canceled sporting, entertainment and business events.

Overcoming the Diversity Gap in Mobile Gaming

  • Posted: June 16, 2023

The gaming team at Meta launched an initiative to better understand the perspectives of underrepresented gamers in order to share the importance of diversity with the mobile gaming industry. Their findings, Stephen Gray (Meta) pointed out, are just as applicable to advertisers outside the gaming industry. With gaming now, the world’s most dominant form of entertainment, Chloé Gingrich (Meta) noted that the gamers population is more diverse than ever before, encompassing a spectrum of ethnicities, genders, ages, sexual orientations and abilities.

Overcoming the Diversity Gap in Mobile Gaming
  • Article

Overcoming the Diversity Gap in Mobile Gaming

The gaming team at Meta launched an initiative to better understand the perspectives of underrepresented gamers in order to share the importance of diversity with the mobile gaming industry. Their findings, Stephen Gray (Meta) pointed out, are just as applicable to advertisers outside the gaming industry. With gaming now, the world’s most dominant form of entertainment, Chloé Gingrich (Meta) noted that the gamers population is more diverse than ever before, encompassing a spectrum of ethnicities, genders, ages, sexual orientations and abilities. Their study used a combined qualitative/quantitative approach that looked at three gaming communities—ethnicities, LGBTQ+, women/non-binary gamers—in five markets (U.S., U.K., Brazil, Germany, & South Korea). With their research findings, the team explored three key themes: how inclusive environments help drive player engagement, key considerations for fostering diversity and inclusion within games and the gaming community, and the importance of authentic advertising.

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How brands like Netflix and Spotify use data visualization for social campaigns (source: ClickZ, from Asia)

  • Posted: June 21, 2016

Examples discussed below available by clicking here.

The article points out that visualization of data is often overlooked or deprioritized – especially in Asia and describes two consumer-facing campaign examples that should put data visualization back on your radar.

In order to promote its TV show Narcos, which tells the story of Pablo Escobar and the Medellin cartel, Netflix created infographics that brought the economy of the Columbian cocaine trade to life in a socially engaging way.

Spotify’s Found Them First gave music fans a way to prove that they were really into certain bands and singers before they became famous. Listening data was used to show users all the artists they had discovered ahead of other Spotify users. Within weeks of the site’s campaign launch, it had received more than 1 million visits and more than 100 million social media impressions, without any media spend.