Editor’s Note: The first part of this article comes from Adweek’s Staff; more about the winner from The Drum follows.
The Year’s 23 Best Media Plans
Brands used audacious tactics to effectively reach consumers and sparked conversation with next-level innovation and creativity.
In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for an audacious media plan. Sometimes it’s a simple execution with a powerful message, and then there’s a need for an off-the-wall, completely bonkers campaign to cut through the clutter. This year’s crop of Media Plan of the Year honorees celebrates 23 winning teams that check those boxes and everything in between with extraordinary campaigns that sparked national conversations. From Droga5’s quiet, yet impactful “The Free Press” campaign for The New York Times to MullenLowe MediaHub’s creepy, futuristic “Altered Carbon” bus shelter campaign agencies’ next-level innovation and creativity continued to shine bright in 2018. Starcom, PHD and Wieden + Kennedy (with Wingstop, Old Navy, and Chiquita, respectively) are among the 2018 honorees.
Source: The Year’s 23 Best Media Plans Sparked Conversation with Next-Level Innovation and Creativity. (2018, September 17). AdWeek.
Netflix’s Shocking Public Activation for Altered Carbon
A human-like mannequin is incubating in plastic at a west Hollywood bus stop, an unsettling image designed to promote Netflix’s show, Altered Carbon.
The show is based on the Richard K. Morgan’s an imagines a world, 300 years in the future, where the human consciousness can be stored. The themes of rebirth feature prominently in the show.
The bus shelters scored 15 million earned impressions. Disturbing “marketplace” for bodies promoted the dystopian series.
Source: McCarthy, J. (2018, February 4). Netflix is Incubating a Human in a Bus Stop to Promote Altered Carbon. The Drum.