A weekly round-up of the industry’s top stories and research curated by the ARF.
AI generated deep fakes and falsehoods spread on various media platforms are very topical issues, especially during election cycles. But concerns about misleading information are not new – as evident from a book first published in 1954.
Choice of words, clarity, structure and tone guide large language models towards more accurate responses. The ARF Research team found that being polite helps too.
Brands are reallocating their marketing budgets away from traditional media and toward programmatically bought digital media, social media platforms and retail media networks. In doing so, are they “killing the goose that laid the golden eggs?” One advertising guru thinks it is time to rethink current strategies.
There is renewed interest in the concept of “brand density,” since researchers have found that improving brand density can boost in-market performance.
There are noteworthy discussions and developments regarding AI’s impact on children and teens, including regulations about advertising directed at children. Read more »
Connecting the right data to the right algorithm is the critical component for unlocking AI’s full potential for marketers and marketing researchers. Read more »
Reports and analyses about the success of Paris 2024 Olympics sponsorships and advertising often don’t mention the most relevant aspect: it’s a context effects case study that provides insights for all advertising.
This report on AI, prepared by the ARF’s research team, recommends using AI for several specific tasks in the research process.
Two different studies recently explored consumer reactions to adding AI to products. Both had similar findings: AI features may decrease interest in a product. Read more »
A new report provides an update on 2024 trend predictions that marketers should be aware of.