Consumer adoption and engagement across a growing number of devices is reshaping how advertisers reach audiences, while simultaneously driving competition for consumer attention. We are undergoing disruptive viewing pattern shifts, with new screen formats, and the rise of voice enabled devices (smart speakers).
comScore has analyzed 12,500+ homes, with over 150,000 devices, to understand how advertisers can reach valuable, but hard to identify, digital segments and understand how all devices function together across today’s digital home.
Among the key takeaways:
The average home interacts with over eight devices per month, yet computers, phones and tablets are the only devices to reach household penetration over 40%.
Skinny Bundles are showing some traction as 3.1M HHs streamed skinny bundles on their televisions in March.
Mike Rich, comScore. ARF 2017 Measurement Conference.