Companies face a crisis: how can they build and maintain trust in this rapidly-changing world? Drawing from research across 56 countries, 70,000 people, and over 100 in-depth interviews, Kantar TNS presents six of the key trends uncovered by Connected Life and explains what brands need to do about them.
Selected responses on issues of trust in a connect world:
Trust in Technology – “I completely object to the idea of talking to an automated bot on social media, even if it means my question is answered faster.” Globally, 39% Agree, 33% Completely object.
Trust in Data – 40% Globally and 60% in the U.S., agreed with, “I am concerned with the amount of personal information that companies know about me.”
Trust in What I See – 35% Globally agreed with, “Most of the information I see on social media is unreliable.”
Trust with My Money – 64% in China agreed with, “I would prefer to pay for everything with my mobile phone.” But 54% in the U.S. chose the other option, “I don’t want to pay for anything using my mobile phone.”
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