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Podcast

CultureConnect Podcast Series: Episode #3: The Great Resignation

April 4, 2022 — Episode #3: The Great Resignation, A conversation with, Janelle James, SVP, Ipsos IUU (Council Co-Chair), Pepper Miller, Founder & President of Hunter Miller Group, Joanna Lara, US Multicultural Brand Partner & Strategy Lead at Google and Co-Founder of Latinos in Tech, and Carla Ebola, EVP, DEI Lead at Energy BBDO.

The ARF Cultural Effectiveness Council Co-Chair’s Janelle James led an examination of the media, marketing, and research industry’s effort to face capacity issues due to record departures, and how many Diversity, Equity, and Inclusion strategies (DEI) are likely to shift as a result. This dynamic discussion ultimately highlighted the industry’s opportunity to implement inclusive hiring practices by bringing in a more diverse talent pool in response to a once in a generation shake up in the world of work.

CultureConnect Podcast Series: Episode #4: Contending with Algorithmic Bias

May 5, 2022 — Episode #4: Contending with Algorithmic Bias, a conversation with, Janelle James, SVP, Ipsos IUU (Council Co-Chair), Kalinda Ukanwa, Assistant Professor of Marketing at USC’s Marshall School of Business. Amanda Bower, Machine Learning Researcher at Twitter. Hui Wang, VP/Director of Global Data Intelligence – Analytics Service, at Publicis Media. Kathy Sheehan, Senior Vice President at Cassandra. Ilinca Barsan, Data Science Director at Wunderman Thompson.

We’re increasingly dependent on algorithms in a variety of areas. This has led to problems with algorithmic bias, in which statistical and econometric models or a programmed set of instructions systematically treats members of some groups differently than others. This can be due to the unconscious biases of engineers who build the models, biases in the data they are trained on, biases inherent in the models themselves or algorithms’ treatment of human attributes as single, isolated components rather than intersectional identities. We look at the ways in which models, programs, and algorithms in the media, marketing, and advertising industries can unintentionally favor majority populations and ignore or even discriminate against minority segments and how to overcome this problem.

CultureConnect Podcast Series: Episode #5: Contending with Algorithmic Bias pt 2

June 17, 2022 — Episode #5: Contending with Algorithmic Bias pt 2 , A conversation with, Kalinda Ukanwa, an Assistant Professor of Marketing at USC’s Marshall School of Business. Amanda Bower, a machine learning researcher at Twitter.

Technology is an essential part of our everyday life. We rely on it to help us navigate our finance, employment, housing, health care and purchases, among other things. But, perhaps unknowingly, we may be impacted by algorithmic bias, in which systematic repeatable errors in AI treat members of some groups differently than others. In part two of our look at algorithmic bias, we delve further into what consumers and companies can do about it.

CultureConnect Podcast Series: Deconstructing Diversity Today

March 7, 2022 — Episode #2: Deconstructing Diversity Today with NBCU Magna and Identity, a conversation with Dana Sparber, Vice President of Insights and Research at NBC Universal, Kara Manatt, Senior Vice President of Intelligence Solutions at Magna. and Oscar Allain, Senior Vice President of Cultural Research at Identity and head of International Research at UM.

We’re living in a time when the way people identify themselves is constantly evolving. Not only do Americans live in a multicultural society, but many embrace communities that go beyond their own heritage. So, if marketers want to connect with consumers and stand out from the competition, they need to reflect this cultural reality. This episode features a discussion surrounding a recent study by NBCU and two ad agencies (Magna and Identity) which identifies steps marketers can take to reach a polycultural society, including having a culture first mindset.

Guests: A conversation with Dana Sparber, Vice President of Insights and Research at NBC Universal, Kara Manatt, Senior Vice President of Intelligence Solutions at Magna. and Oscar Allain, Senior Vice President of Cultural Research at Identity and head of International Research at UM. Hosted by, Barbara Leflein of Leflein Associates (Co-Chair, Cultural Council) and Moderated by Janelle James, SVP, IUU Ipsos (Co-Chair, Cultural Council)