Three Little Words
How would you describe a show or movie in three words? Netflix does. And according to a New York Times article, that is one of the drivers of the streamer’s success. Read more »
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
DEI in 2024
In addition to the ARF event, DEI and diversity were recently addressed by the World Federation of Advertisers (WFA) strategic partners in their forecasts for 2024 priorities and in a new Morning Consult study.
Using AI in Advertising Research
To address the substantial advancements in AI usage, the ARF has created a handbook for advertising research, which will be continually updated.
AI Predictions
The New York Times Dealbook made predictions for the “Evolution of AI” in 2024 and 2025. They include increased use of AI in marketing. Read more »
New Insights on Attitudes about Privacy
The findings of the ARF’s Sixth Annual (2023) Privacy Study have just been released. It reveals changes in many consumers’ attitudes and awareness of privacy regulations and practices.
The Importance of Employee Treatment
Most discussions about corporate social responsibility are focused on companies’ efforts regarding sustainability and societal goals. A new study shows that many consumers think that a company’s concern for and treatment of their own workers is a key element of CSR. Read more »
Podcasts Measurement
Podcast measurement needs improvement to ensure growth and profitability, says an audio industry expert.
Gaming Growth
Strong growth is predicted for gaming – both for revenue from purchases and from advertising. Mobile (“Social/Casual”) is driving nearly all of the growth. Read more »
2024 Issues, Trends and Predictions
In this article, we have gathered analyses and predictions on what the industry will focus on in the new year.
Identity Resolution Strategies
To be successful in a post-cookie world, one must have an identity resolution strategy. This need is becoming even more important this year.