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CMO Briefs

A one-page summary of ARF research, white papers, Knowledge at Hands, and perspectives on relevant topics.

CMO Brief: Native Advertising

Today, new media, devices, and platforms make it possible to reach consumers with print, audio, and video messages in new ways. So, how do we define the ad forms usually referred to as “native,” and what are the best practices? Read more.

CMO Brief: The OTT Revolution

The accelerating pace of digital disruption is transforming the TV industry, giving consumers more choices and ways to view programming than ever before. What’s the impact on the industry? What new tools does OTT offer marketers? Read more.