How to Keep Pace with Shoppers in an Omnichannel World

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Summary

How can brands and retailers keep pace with shoppers and implement winning solutions? Google, SapientRazorFish, Geometry, and Adimo among others answered this at the ARF’s recent SHOPPERxSCIENCE event, where they offered latest trends and evidence-based examples on how to succeed in a new world of bricks, clicks, swipes, and voice. The presentations covered a range of topics, including:

How digital disruption changes the consumer’s expectations
How to create a road map for cross-cultural marketing
Ways to maximize success in online grocery
Improving use of attribution, data, and creative measurement