The Power of Influencer Marketing: How are Brands Successfully Engaging with Influencers?

From stars with massive followings to micro and nano influencers, companies are allocating large parts of their budgets towards influencer marketing. According to Mediakix, the estimated total ad spend on influencer marketing is expected to increase to $5-$10 billion dollars by 2020. To stay competitive and broaden their digital media strategies, marketers need to consider the following: how to determine the right Influencers with whom to align their brand and the pitfalls of influencer fraud (and how to avoid them).

AGENDA

3:00 – 3:05pm   
Welcome/Introduction
Paul Donato – Chief Research Officer, ARF

3:05 – 3:20pm
Why Winning the Shopper of the Future Requires a New Approach to Influencing
Influencers have become a central part of social media — and social media is an increasingly central driver of consumer decisions. A deep dive into new data that helps marketers stay competitive, and broaden their digital media strategies with a better understanding of today’s consumer; what they want to hear from brands and influencers, and best practices for finding the right influencers with whom to align their brand.
Victoria Sakal – Managing Director of Brand Intelligence, Morning Consult

3:20 – 3:55pm
Panel Discussion: How are Brands Successfully Engaging with Influencers?
Oliver Yonchev – Managing Director, USA, Social Chain
Christie Childers – Founder & Influencer Marketing Expert,  Best Day Ever
Mariano Restrepo – Casting Director, Hearst Magazines
Laura Jung – Lifestyle Creator
Kevin Droniak – Lifestyle Content Creator & YouTube Personality
Moderator: Jola Burnett – VP, GfK Consumer Life (Roper Reports®)

Jonathan Farb – Chief Product Officer, ListenFirst
Amy A. Laine – Distinguished Market Intelligence Professional, Team Lead – Brand and Media Insights, IBM
Jon Lorenzini – Marketing Science Group – Retail, Restaurants and Travel, Snap Inc.

3:55 – 4:00pm
CLOSING REMARKS
Paul Donato – Chief Research Officer, ARF