“Ross-boy” Link specializes in marketing measurement and optimization. Ross developed media scheduling and trade promotion optimization systems at Procter & Gamble and Booz Allen before founding Marketing Analytics Inc. in 1991, one of the pioneers of marketing mix modeling. After Marketing Analytics was acquired by Nielsen in 2011, Ross ran Nielsen’s global marketing mix modeling practice, the largest in the world, as well as their emerging multi-touch attribution practice. Ross founded Marketing Attribution LLC in 2017 to help organizations measure and optimize marketing effectiveness in a changing data and privacy environment. Ross received his B.S. in Operations Research from Cornell and his MBA from the University of Chicago.