OTT: Navigating the Evolving Media Landscape
Featured Speakers’ Bios
Pedro is the CEO of Mediaprobe. He holds a PhD in Psychology, in the field of Cognitive and Affective Neuroscience.
He was Resident Researcher in the Neuropsychophysiology (Psychology Department) from 2007 to 2012 and a Professor of Biosocial Criminology (Law Department) from 2012 to 2022 at the University of Porto. His research expertise includes the cognitive electrophysiology of emotional processing, the biological bases of personality and decision making and applied psychophysiology. He has multiple peer reviewed papers in high impact journals.
Throughout his career he combined his academic activity with consultancy roles in market research.
Jeff (Ephraim) Bander
President
eye square USA
Ephraim (Jeff) Bander is the President for Eye Square, a global leader in human experience technology. Jeff has been a leader of innovation in Market Research for 20 years, helping companies in over 60 countries better understand their customers. Jeff was instrumental in Neurofocus’s purchase by Nielsen in 2011. Jeff then helped launch Sticky, the world’s first webcam eye-tracking company based in Sweden, from his basement in Brooklyn. Sticky is now part of Tobii.
Jeff opened the US office for Eye Square at the end of 2017. He is a respected industry thought leader, focusing on how companies use technology, art, and psychology to provide valuable, actionable insights using Market Research Systems 0,1, and 2.
Jeff has won numerous awards, including being named the recipient of the ARF (Advertising Research Federation) Great Mind Award and the Next Gen Market Research Disruptive Innovation Award.
Mike Bloxham
EVP, Global Media, Entertainment and Games / Co-Lead Subscriber Science
Magid
Mike Bloxham has worked in media and tech research and consulting for over 30 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the media space, he has extensive experience in attitudinal and behavioural research across all media and marketing channels with an emphasis on the integration of emerging and traditional media among all audiences from children to seniors.
At Magid, Mike works with colleagues to provide research and consulting solutions to clients across the ecosystem seeking to make the right decisions regarding all aspects of video across all platforms; from programming, marketing, advertising and distribution, through strategy, product development and pricing to consumer insights, user experience and more.
He has worked extensively in the streaming space on projects ranging from concept and service development through user experience, satisfaction and more and is Co-Lead of Magid’s Subscriber Science practice which provides ongoing data on services across the streaming ecosystem and consults on value creation and subscriber acquisition and retention.
Prior to joining Magid, Mike led the Insight & Research team at Ball State University’s Center for Media Design where he and his colleagues became known for their large-scale observational research studies including the Middletown Media Studies and the Video Consumer Mapping Study for the Council for Research Excellence.
Vera Chien
Executive Director Global Entertainment Insights, Corporate Strategy
Warner Bros. Discovery
Vera Chien is a research leader with 20+ years experience in insights, analytics, CX, and UX – spanning entertainment, media, gaming, technology, and consumer products.
Currently, Vera is Executive Director at Warner Bros Discovery, where she leads research on the entertainment landscape, corporate strategy, and emerging opportunities.
Paul Donato is the Chief Research Officer of the ARF. Paul joined the ARF as Chief Research Officer in October 2017. He is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He currently sits on the Future State Committee of the National Air and Space Museum.
Greg Durkin
Founder and CEO
Enact Insight
Greg Durkin is the Founder and CEO of entertainment research firm Enact Insight (formerly Guts+Data). Enact has tested and tracked more than 1,000 movies and series released to theaters and major streaming services around the globe. Through their ongoing syndicated research they have anticipated macro trends in the entertainment landscape and accurately predicted viewership of individual movies/series months ahead of release.
Over his 24-year career solving entertainment marketing problems, Greg has counseled filmmakers, studio executives, tech companies, entrepreneurs, and investment firms. He’s also instructed hundreds of students about marketing and data analytics. From 2006 through 2015 Greg was an executive at Warner Bros. Pictures where he helped shape and market such films as The Departed, The Hangover, The Dark Knight, Godzilla, and The Lego Movie. In his last few years at WB, Greg started the Marketing Analytics department where he was instrumental in updating the movie marketing model. Prior to his tenure at Warner Bros., Greg led entertainment teams at Harris Interactive (now The Harris Poll) and Alexander & Associates.
Greg has an MBA from University of California, Berkeley, an MS in Applied Social Research from City University of New York, and a BS in Marketing from Villanova University. While at Villanova, Greg made his first steps into the entertainment business as the night manager of an independent video store.
Sarah Feldman
Senior Data Journalist
Ipsos
Sarah Feldman is a senior data journalist for Ipsos in the United States, where she covers trends in public opinion, elections, and American politics. Her writing has been featured on NBC, FiveThirtyEight, Business Insider, the International Business Times, the World Economic Forum, Global News Canada, and LGBTQ Nation.
Justin Fromm
Head of Insights
Samsung Ads
Justin Fromm is an experienced media executive and a leading expert in the Connected TV and SVOD space. Justin has extensive experience as a data leader, conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms, the marketing of televisual programming, and the effects of new technology on consumer behavior and the media industry.
Kristina Fugate
SVP, Film & TV Marketing
WBD Content Sales
Warner Bros. Discovery
Fugate oversees marketing for Film, TV, and Originals for transactional sales across both digital and disc platforms. Her purview also includes partner marketing, creative advertising, social, paid media, promotions, and lifecycle management. Her team executes strategies resulting in strong performances of all Warner Bros. Discovery brands and franchises, including DC and “Harry Potter,” and recent titles including Barbie, The Batman, Elvis and Rick & Morty. Additionally, Fugate oversees marketing for the 4K Ultra HD slate and immersive products, including the launch of Web3 movie experiences for Lord of the Rings The Fellowship of the Ring and Superman, as well as location-based VR experiences for both Harry Potter and DC properties.
Brian Fuhrer
SVP, Product Strategy & Thought Leadership
Nielsen
Brian Fuhrer is SVP, Product Strategy & Thought Leadership for Nielsen. In this role, he helps guide Nielsen’s National and cross-platform television audience measurement initiatives supporting major media clients, Digital companies, MSO/MVPDs and advertising agencies.
Most recently, Brian has been working with a broad range of clients to focus on the dramatic changes being introduced by Subscription Video On Demand and Direct to Consumer offerings and developing appropriate measurement solutions for them.
With over 30 years in media research and product development at Nielsen, Brian’s experience spans the U.S. media and advertising industry as well as overseas markets where Nielsen has a media presence in more than 30 countries. He frequently speaks at industry events and has been extensively quoted in the press.
Based in Tampa, Florida, Brian is a site leader at Nielsen’s Global Technology and Innovation Center.
Brian holds a B.A. in Marketing from the University of South Florida, and has multiple research-related patents. He lives in Crystal Beach, Florida with his wife Rene, and enjoys watching his 5 children embrace disruptive technologies.
Jon Giegengack
Principal and Founder
Hub Entertainment Research
Jon Giegengack is the founder and principal at Hub Entertainment Research. He launched Hub in 2013, as the convergence of technology and entertainment began to gain speed. Jon recognized the need for real-time insight about the changing world of digital entertainment: from how people discover new content, to how they consume it, to how they pay for it (if they pay at all).
Jon works with leading entertainment brands including ABC, Comcast, Netflix, Hasbro, Sony, AMC and AT&T. Jon has more than 20 years of experience in research for the entertainment industry. He is a regular speaker at industry events organized by Streaming Media, NYC TV Week, TVOT, SubSummit, the Advertising Research Foundation, to name a few; and has been quoted in publications like Variety, TheWrap, Forbes, Bloomberg, and more.
Lisa Heimann
EVP, NBCU Analytics, Insights & Measurement
NBCUniversal
Lisa Heimann is EVP, Analytics Insights and Measurement at NBCU and the chair of the NBCU Research Council. She leads the group targeting effective investment in new measurement approaches and analytic tools, with the aim of developing unified cross-platform measurement to improve monetization and program insights across NBCUniversal’s TV businesses. In addition, her group provides enterprise-wide research resource coordination as well as instituting unified practices across the portfolio. She previously served as SVP, Multiplatform Research for NBC Entertainment.
Before NBCU, Lisa had a long tenure at Disney/ ABC where she worked in several research capacities, including responsibility for the measurement strategy, forecasting and reporting of ABC/ABC Studios content across all platforms as well as measurement of emerging platforms. She also oversaw ABC ad sales research and previously ABC local research. Prior to coming to ABC, she held research positions within CBS’s syndication arm and Blair Television. She graduated summa cum laude from Syracuse University’s Newhouse School of Public Communications and resides in California.
Natasha Hritzuk
VP Global Entertainment Insights, Corporate Strategy
Warner Bros. Discovery
Natasha Hritzuk serves as Vice President of Global Entertainment Insights for Warner Bros. Discovery. In this role, Natasha focuses on delivering studies that optimize the current business across all our enterprise assets, as well as identifying new consumer opportunities that reflect shifts in the entertainment ecosystem. Additionally, she supports WBD’s Corporate Marketing teams.
Prior to this role, Natasha served as VP, Global Consumer Insights, HBO Max at WarnerMedia, where she was responsible for delivering research that deepens understanding of the HBO Max consumer experience. During her time in this role, she launched HBO Max Insiders, a members-only online community of subscribers who participate in surveys and other activities led by her team to gain deeper consumer insights to inform business strategy. Prior to that role, Natasha served as VP, Consumer Insights at Turner where she led the Future of Advertising initiative including heading up AdLab, an industry consortium tasked with building digital advertising experiences optimized for both consumers and marketers. She also provided a roadmap for a consumer-centric data acquisition strategy to support the development of the WarnerMedia Consumer Privacy Center.
Before WarnerMedia, Natasha served as Microsoft’s Global Consumer Insights Lead of Advertising and Consumer Monetization where she delivered foundational research to inform business strategy and new digital products. She launched the group’s thought leadership program, which led to her co-authoring a Wylie published book, “Multi Screen Marketing: The seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones.” Prior to her role at Microsoft, Natasha worked for General Mills UK & Ireland and was responsible for the end-to-end brand experience across five product categories. During this time, she won three International Champion Awards for delivering research excellence. Natasha has also served as the Branding and Communications Director for WirthlinWorldwide.
Natasha holds a doctorate in political psychology and political behavior from Columbia University and bachelor’s and master’s degrees from the University of Calgary.
Janelle James is a Marketing Strategist, Consumer Expert, and DEI Specialist with a BA and MBA from Harvard University. She is currently a Senior Vice President at Ipsos leading qualitative research for Media & Technology brands. She also leads the Ipsos UU Inclusion Council providing DEI perspective across sectors. Her work often involves analyzing data to find new approaches to reach diverse audiences and over the years has partnered with brands like McDonald’s, P&G, Samsung, eBay, and American Express. Janelle co-chairs the ARF Cultural Effectiveness Council and hosts their monthly podcast called ‘CultureConnect’ which works to advance thought leadership on culture and communications that drive business growth.
Tameka Kee
Deputy Managing Director
Coalition for Innovative Media Measurement (CIMM)
Tameka Kee is an advertising futurist, focused on the (many) ways that technology is transforming the business of advertising.
From AI, data and privacy, to creators, XR and Web3, she’s spent nearly two decades documenting the global collision of tech, creative and culture.
Clients, partners and projects have included eMarketer, AdMonsters and Digiday in the U.S., Mobile World Congress in Barcelona, Advertising Week LATAM in Mexico City, and the Cannes Lions International Festival of Creativity.
Tameka currently serves as the Deputy Managing Director for CIMM, a division of the ARF that highlights innovation in measurement, metrics and data across the advertising ecosystem.
Monica Longoria
Head of Marketing Insights
LG Ad Solutions
Monica Longoria serves as the Head of Marketing Insights at LG Ad Solutions, overseeing the creation of thought leadership and marketing collateral for the company’s global sales organization. She leads with professional experience that encompasses the vision of a storyteller, the data literacy of an analyst and the creativity of a designer. Prior to her current role, Monica was the go-to resource for insights + sales enablement at major broadcast media conglomerates Cox Media Group and Tegna. Outside of her day-to-day responsibilities, Monica is committed to increasing diversity and inclusion in the industry. Monica created the company’s “Diverse Voices” webinar series, a monthly virtual event that features experts of color.
Tristan Marra
Vice President of Research & Reports
GLAAD
Tristan Marra (she/her) is the Vice President of Research & Reports at the GLAAD Media Institute, where she leads new and existing GLAAD research initiatives, analytics and reports, and provides thought leadership that continues to advance GLAAD’s core work and mission of accelerating acceptance for the LGBTQ community. Tristan comes to GLAAD with 15 years of research experience, working for media companies including NBCUniversal, The Walt Disney Company, and Paramount. Her background is in studying consumers, brands, and campaign effectiveness across the media landscape.
Laura Martin, CFA & CMT
Senior Media and Internet Analyst
Needham & Company
Laura Martin received her BA from Stanford and her MBA from Harvard Business School, and she holds a Chartered Financial Analyst (CFA) and a Chartered Market Technician (CMT) designation. Martin began her career at Drexel Burnham Lambert in media investment banking, followed by Capital Research & Management, where she advised $100 billion and managed a $500 million portfolio of media stocks. She moved to Credit Suisse First Boston in 1994 as the senior media analyst, where she was nationally ranked by Institutional Investor in 1999, 2000 and 2001. In 2002, Martin moved to Paris to become EVP of Financial Strategy and Investor Relations for Vivendi Universal. In 2004, she founded Media Metrics, LLC publishing equity research on the largest entertainment, cable and Internet stocks in the U.S., where she was nationally ranked as “Best of the Independent Research Boutiques” by Institutional Investor for many years. In 2009, Martin moved to Needham & Company, LLC, where she publishes research on the largest Internet and Entertainment companies.
Scott McDonald, Ph.D.
President & CEO
ARF
Scott McDonald, Ph.D. became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business. Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School. He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, Scott is also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.
Jim Meyer
General Manager
DASH
Jim Meyer is general manager of DASH, the ARF’s TV universe study, which he co-founded with Paul Donato, and managing partner of Golden Square, LLC. He advises media and research companies on growth strategy and development.
Before starting his advisory practice in 2018, Jim held senior leadership roles in research, media, management consulting and digital technology. Jim led research divisions of Kantar and Ipsos and served as CMO at Ipsos, GroupM and the TV platform Ampersand. Prior to those roles, Jim was co-founder and CEO of Mindset Media, a progressive digital audience targeting platform and market research provider, and interim CEO and member of the Board of Directors of On2 Technologies, a listed producer of video compression software. Both companies are now owned by Google. Jim served on the Board of Directors of theStreet.com and led market segmentation practices at two management consultancies, The Cambridge Group and Novantas (now Curinos).
Jim holds a B.A. and an M.B.A. from Duke University. He spent the first 20 years of his career as a New York advertising executive working with Procter & Gamble, Kellogg’s and General Mills.
Grady Miller is an insights and marketing leader responsible for building and scaling teams at innovators such as Apple, Sony, and NRG. Grady leads thought leadership and marketing for National Research Group (NRG), an insights and strategy consultancy at the intersection of content, culture, and technology. Grady previously led global consumer insights at Apple TV+ where he established the group responsible for leveraging research across the tech giant’s video streaming subscription. Grady is a graduate of USC’s School of Cinematic Arts and Marshall School of Business.
James Muldrow
Vice President of Product Management
Comscore
James Muldrow is the Vice President of Product Management for the digital audience suite of Comscore products. Since joining Comscore, James has overseen the development of innovative digital offerings such as industry leading unduplicated measurement between owned & operated and distributed content audiences. Recently his focus has been on expanding Comscore’s digital insights into CTV and social audiences. Prior to joining Comscore, James led teams for diverse sets of products in the semiconductor, healthcare, and online publishing industries. He holds B.S. degrees in electrical engineering and management science from Stanford University and an M.B.A. from Georgetown University.
James Petretti
SVP North American Distribution Research
Sony Pictures Entertainment
James Petretti is a dynamic research executive with exceptional experience in consumer, media and entertainment research.
After attaining a Master’s Degree from The Annenberg School for Communication at The University of Pennsylvania, James first began his career in Research at King World Productions, supporting program sales for syndication stalwarts like The Oprah Winfrey Show, Wheel of Fortune and Jeopardy!. He then moved to Los Angeles to start a twenty-five-year career at Sony Pictures Television working in all areas of research on programming of all kinds.
Today, in his current position as, SVP, North America Distribution Research, James leads the US and Canadian Research team as it produces, distributes, and monetizes feature films and series programming across all platforms of television.
Karen Ramspacher
SVP of Innovation and Insights
MRI-Simmons
Karen Ramspacher (she/her) is SVP of Innovation and Insights for MRI-Simmons, responsible for identifying and exploring drivers to behaviors in today’s changing landscape.
Jillian Rice
VP, Creative Excellence
Ipsos
Jillian Rice is a Vice President in Creative Excellence at Ipsos, specializing in all things creative exploration, measurement and effectiveness. Throughout her time at Ipsos, she has been dedicated to clients in a variety of sectors but has held a strong focus on entertainment creative, helping clients in the industry to build world-class creative. She takes pride in exploring new ways to answer burning creative questions through innovative research and tell stories with data. Prior to Ipsos, Jillian attended DePaul University where she holds a degree in Advertising and Media Studies.
Joe Sideranko
SVP, Creative Excellence
Ipsos
Joe Sideranko, SVP, Creative Excellence has been at Ipsos for over 12 years. Joe has helped vet, optimize and track some of the world’s biggest and best creative work. Currently specializing in Entertainment and Gaming, he has led large creative research programs across numerous sectors. Prior to Ipsos, Joe was a consultant for a global branding and design firm.
Jamie Stenziano
SVP & Senior Client Officer, Media & Entertainment
Ipsos
Jamie Stenziano is the SVP & Senior Client Officer over the Media & Entertainment category for Ipsos. In his role, Jamie represents Ipsos amongst the media & entertainment industry in strategic partnerships, thought leadership, and industry best practices. Jamie harnesses the expertise & capabilities of 15+ Ipsos expert divisions across 90 countries. Prior to joining Ipsos, Jamie founded and led the media & entertainment practice at Clarion Research. Jamie is a trained focus group moderator, and spent over a decade conducting qualitative research as the voice of the Millennial generation for media companies.
Horst Stipp, Ph.D.
EVP, Research and Innovation
ARF
Horst Stipp joined The Advertising Research Foundation in January 2011 after a long career in research at NBC Universal. Currently, he serves as EVP, Research & Innovation, ARF.
Stipp received his Ph.D. in Sociology from Columbia University and has been involved in media research for over 40 years. His publications cover a wide range of media and marketing topics. He is a recipient of an ARF Lifetime Achievement Award (2015). His current research focus is changes in media use and measurement.
Radha Subramanyam, Ph.D.
Chief Research and Analytics Officer, CBS Corporation;
President, CBS Vision
Radha Subramanyam, Ph.D. serves as Chief Research and Analytics Officer, CBS Corporation and President, CBS Vision. She joined the Company as Executive Vice President, Chief Research and Analytics Officer of the CBS Television Network in November 2017 and was promoted to her current role after 18 months. Most recently, Subramanyam served as President of Research, Insights and Data Analytics for iHeartMedia. Prior to joining iHeartMedia, Subramanyam held senior executive research roles at Yahoo!, MTV Networks and Nielsen, where she was one of that company’s early leaders of a new analytics and consulting practice. Before beginning her career in the media industry, she taught media and entertainment at Vassar College and New York University.
David Tice
Senior Consultant
Hub Entertainment Research
David C. Tice is a senior consultant to Hub Entertainment Research and Principal of TiceVision LLC, a media research consultancy. For over 25 years, he has overseen syndicated and custom research projects for many media companies, media industry associations, and pro sports leagues.
Tice’s experience has given him a unique vantage point from which to observe the emergence of new television and media technologies/services in the home, consumers’ perceptions of these innovations, their impact on existing media, and their marketing potential. Tice frequently presents research findings at research conferences, including ARF, NAB and CTAM, as well as serving as an expert source for such media outlets and trade journals as The New York Times, The Los Angeles Times, The Wall Street Journal, MediaPost and Advertising Age.
Duane Varan, Ph.D.
CEO
MediaScience
Dr. Duane Varan is CEO of MediaScience, a leading provider of media & advertising innovation research. He is the recipient of numerous awards including the ARF’s Erwin Ephron Demystification Award for lifetime achievement and the Australian Prime Minister’s University Teacher of the Year Award. Dr. Varan ranks among the top ten researchers in the world in terms of publications in top-tier academic journals in the advertising discipline, the only industry researchers to achieve this honor. He is a global pioneer in developing new research methods integrating galvanic skin response, heart rate, eye tracking, facial expression analysis, and response latency testing. He is also the producer/host of the Legends of Media Research podcast series.
Kavita Vazirani
EVP, Research, Insights and Analytics
Disney Entertainment Television, Networks & TV Business Operations
Kavita Vazirani is the EVP of Research, Insights and Analytics, reporting into Debra OConnell, president, Disney Entertainment Television, Networks & TV Business Operations.
In her role, Vazirani leads a modern integrated research and insights team to bring together consumer research, syndicated content + ad measurement services and Disney’s own streaming data. Her team supports all media and entertainment distribution businesses and functions across Disney Entertainment, providing advanced industry-leading analytics, measurement and insights to aid in business decisions and drive growth in subscribers and revenue.
Prior to joining Disney Entertainment Television, Vazirani was executive vice president of Insights and Measurement at NBCUniversal. In the unified Ad Sales research division, Vazirani focused on aligning NBCUniversal’s research, insights and measurement capabilities across all platforms and partnerships the company offers. At NBCU, Vazirani oversaw measurement and research initiatives across marketing and agency partners that go beyond traditional viewing patterns, building new solutions that enable cross-media measurement, attribution and ROI to further deliver on clients’ objectives to measure business outcomes.
Before taking the role at NBCU, Vazirani was senior vice president of Media Strategy and Sciences for Comcast Cable in Philadelphia, Pennsylvania, the nation’s leading provider of cable, entertainment and communications products and services. In this role, she was responsible for strategy development, planning and placement of paid/owned media in excess of $1.5B across the Comcast portfolio (XFINITY, Comcast Business and Comcast Corporate) — with a focus on optimizing spend and media + message mix optimization, as well as, measuring ROI through econometric modeling, attribution, and direct response measurement techniques. At Comcast, Vazirani formed the Media Sciences group to fuel a data-driven approach to allocate media spend as well as predictive modeling capabilities to forecast outcome delivery.
In her 20+ years in the industry, she has amassed an impressive list of accolades, including being one of the first-ever recipients of the CTAM Rainmaker Award, Ad Age’s Women to Watch, CableFax Magazine’s Most Influential Minorities in Cable honor, OCA’s Asian Pacific American Corporate Achievement Award, Cynopsis Media’s Top Women in Digital Award, and AWNY’s Advertising Working Mother of the Year honor.
Vazirani resides in Yardley, Pennsylvania, with her husband and three children. She uses her spare time to focus on her family and advocate for initiatives that benefit the special needs community.
Andrew Wallenstein
President and Chief Media Analyst
Variety Intelligence Platform (VIP+)
Andrew Wallenstein is President and Chief Media Analyst of Variety Intelligence Platform, a subscription extension of the Variety brand focused on market research. He has been with Variety since 2011, previously as Co-Editor-in-Chief. Wallenstein received the Luminary Award for Career Achievement from the Los Angeles Press Club in 2017. He was an on-air contributor for NPR’s All Things Considered for nearly a decade and also hosted the PBS series “Variety Studio: Actors on Actors” and TV Guide Channel’s “Square Off,” a weekly primetime series about the TV industry. Wallenstein has a master’s degree in journalism from Columbia University. His work has appeared in the New York Times, Boston Globe, Business Week as well as at The Hollywood Reporter, where he served in various senior roles from 2002 to 2010.
Brian West
SVP, Data & Measurement Strategy
NBCUniversal TV & Streaming
Brian West currently serves as Senior Vice President, Data & Measurement Strategy, NBCUniversal Television and Streaming. In this capacity, West is responsible for powering insights across the NBCU portfolio and measuring, analyzing, and interpreting data from a variety of partners. His purview spans all of NBCU’s media businesses, supporting brands including NBC, Bravo, Peacock, and more. West and his team support NBCU’s cross-platform strategies in several different areas including operating NBCU’s measurement solutions and curating its resulting data, partnering with teams across NBCU to ensure data quality, analyzing and projecting media landscape trends, and helping to tell the narrative of cross-platform viewership. Additionally, he is responsible for setting NBCU’s content measurement strategy through work with internal and external partners on current measurement and data solutions, plus the development of emerging measurement initiatives.
Anna Wilgan
VP, Product Marketing
Kantar
Anna Wilgan is a VP of Creative and Media Product Marketing at Kantar, specializing in executive thought leadership, platform development, and product marketing. In her role at Kantar, she channels her passion for being a force for good and a force for growth through impact driven marketing initiatives. Her work is primarily focused on advancing the industry through meaningful insights and helping clients grow for years to come.
Throughout her career, Anna has worked with organizations including McKinsey, LinkedIn, Salesforce, and Mondelez International on thought leadership initiatives, executive visibility programs and go-to-market activations. Thanks to these varied experiences, she has developed an expertise in insight driven marketing and strategic communications, spanning across corporate communications planning, executive visibility, thought leadership development, speaking and event activation, and social and digital strategy.
Outside of her work in the marketing industry, Anna served as a teaching assistant for NYU’s “The Science of Happiness”. She is passionate about bringing the lessons of positive psychology into the business world and bringing smiles to all her colleagues through daily practice.