Rodrigo Carone
Director of Video Measurement Solutions
Google

Rodrigo is the Global Director of Video Advertising Measurement for Google, working across Engineering/Product and Ad Sales to deliver privacy-centric solutions that allow media buyers to understand their audience across channels and optimize their media budgets as a result.

Throughout his career, he has been a senior leader in the media and advertising industry, across offline (linear TV) and online video / display advertising, with a focus on sales & commercialization strategy.

Rodrigo has vast international business experience working with all major markets in the Americas, Europe, Asia and Australia.

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Paul Donato
Chief Research Officer
ARF

Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.

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Emily Hutchison
Principal Measurement Lead
Google

Emily is a Measurement Lead at Google, partnering with the company’s largest advertisers to enhance their media measurement capabilities. With diverse experience across the automotive, entertainment, and CPG sectors, she possesses deep product expertise in incrementality measurement, Marketing Mix Modeling (MMM), and working with clients with offline data. Emily is passionate about empowering advertisers to clearly articulate the value media drives for their business outcomes.

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Stephen Mangan
Head of Cross-Media Measurement for Agencies, Platforms and Client Solutions
Google
Stephen is the Head of Cross-Media Measurement for Google where he works across agencies and Google measurement partners to help marketers evaluate and optimize marketing performance. Stephen is a thought leader with deep expertise in marketing analytics honed from years building models and developing strategies for some of the world’s largest marketers.

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Kumar Subramanyam
Global Head of Marketing Data Sciences
HP Inc.

Kumar is the global head of Marketing Data Sciences and spearheads data & platforms, data science and reporting practices within marketing.

In his platform function, he is responsible for evolving HP Marketing’s Data Management Platform (DMP), Customer Data Platform (CDP), Media Data Platform (MDP), Web Analytics and Tagging.

Under the data sciences program umbrella, his remit includes Performance Measurement, Audience Strategy and advancing the marketing Machine Learning and AI lab, and delivering real-time insights on Marketing Impact.

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