Mike Sagristano is an analytical consultant who works advertisers to grow their brands and their business outcomes. He has spent the last 14 years in the Marketing Analytics and Sales Analytics field in the US and China, including the last 8 year with TransUnion. He had a prior career as a scientist and professor, and has a PhD in Social Psychology. Mike lives just north of New York City with his wife and enjoys playing music and running along the Bronx River.