OCTOBER 13 @ 12:00 PM – 1:00 PM EDT

Speaker Bios

Scott Wilkerson
Partner
HawkPartners
Scott currently serves as a Senior Partner at HawkPartners. He has 20+ years of experience helping blue-chip clients develop winning marketing strategies across multiple industries, including financial services, healthcare, technology, telecommunications, media, and hospitality. His particular areas of expertise include customer journey, market segmentation, targeting, brand strategy, communications development and testing, marketing performance measurement, and market opportunity assessment. Scott is passionate about including the voice of the customer to improve and refine marketing strategy.

Adrian Hurditch
Former Product Leader
Amazon Alexa
With over 20 years of experience in high-tech and telecom industries, Adrian has held executive and leadership roles at Amazon, Google, and T-Mobile. His combined product and business initiatives have generated more than $1 billion in revenues and over 6 million active users. In his last role he led Amazon Alexa product and engineering teams to launch four new mobile and communications products for customers and developers. At Google he was the senior product manager responsible for defining and launching a new wireless service, Google Fi. He retired in June 2021 to spend more time on personal interests and goals, as well as coaching and mentoring.

Alexandra Morehouse
Chief Marketing Officer
Banner Health
Alexandra Morehouse joined Banner Health as chief marketing officer in 2015. Prior to that, she held marketing leadership roles for Kaiser Permanente, AAA, Charles Schwab and American Express. Morehouse earned a bachelor’s degree at Harvard University and a master’s in business administration from Harvard Business School.

Paul Donato
Chief Research Officer
ARF

Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.