JULY 18 @ 12:00 PM – 1:45 PM EDT | Livestream
SPEAKERS
Eric Anderson
Polk Bros. Chair in Retailing, Professor of Marketing, Kellogg-McCormick MBAi
Northwestern University, Kellogg School of Management
Eric T. Anderson, Ph.D., is the Polk Bros. Professor of Retailing, Professor of Marketing and Director of the Kellogg-McCormick MBAi program at Northwestern University, Kellogg School of Management. Eric has also served as Chair of the Kellogg Marketing Department and Director of the Center for Global Marketing Practice. He held previous academic appointments at the University of Chicago Booth School of Business and the University of Rochester’s W.E. Simon
Graduate School of Business. He holds an undergraduate degree in engineering from Northwestern University, a master’s in engineering economic systems from Stanford University, and a Ph.D. in management science from MIT. Since 2016, Eric has been on the board of directors of Canadian Tire, a $15 billion retailer, to
bring analytics expertise to the board and C-suite. He is currently a member of the management resources and compensation committee (MRCC).
Leslie Cheney
SVP, Analytic Consulting
IPG Mediabrands
Leslie leads the Analytic Consulting Team specializing in Marketing Mix/Full Funnel Modeling/Unified Measurement client engagements at IPG Mediabrands. She has 30+ years of experience of using advanced analytics to help clients improve outcomes and meet business goals. Her expertise is in utilizing data and analytics from multiple sources, methodologies, and frameworks to drive integrated insights and solutions. She has worked across a host of advanced analytic practices including Causal Base Forecasting, New Product Concept/Product/Forecasting, Price & Promotion, at Nielsen, IRI and MMA.
Martyn J. Crook
Vice President Analytics and Insights
United Health Group
Martyn has over 25 years of transformation experience using analytics, research and strategy experience, and has served on several academic advisory boards. He is also on the board of a couple of startups.
Martyn leads People Analytics and Insights for United Health Group. A large part of his work is focused on getting research, analytics and insights embedded into the business to make better in the moment decisions, recently he has also been working on analytics for the government response to COVID-19 for medical providers and uninsured Americans. Prior to this he ran Global Research, Performance Reporting, Data Strategy and Marketing Analytics for The Coca-Cola Company and built the Data, Analytic, and Consumer Research capabilities team at Kimberly-Clark. In these roles he established innovative solutions to grow the business based on the latest thinking in analytics, data science, behavioral science and adapting tech developed from other industries, always ensuring that the work was effective and embedded into the business process. Martyn joined K-C from Microsoft where we lead a team developing next in class Business Solutions using data and analytics, building on experience he gained at General Mills establishing the UK and European research and analytics and in the US from leading Global Data Strategy, Big Data Analytics and Innovation. Over the years he has earned a reputation for delivering innovative, useful, and proprietary techniques and developing teams who are able to take this work and make a difference to the businesses they support.
Martyn is passionate about analytics and teaches classes at various Universities around the world as well as speaking at conferences and events. Martyn holds a Ph.D from Imperial College London. He just moved back to Minneapolis from Atlanta. He rebuilds and races vintage Minis, enjoys wine, hiking, doing cool science experiments, wandering around botanical gardens looking for inspiration for his own, and volunteering to help end inequality using AI and Analytics.
Harvey Goldhersz
Executive Vice President, Product
Circana
Harvey Goldhersz, an executive with extensive data, analytics, and management experience, leads Circana’s product teams responsible for marketing and media, revenue growth management, omni-channel retail analytics, product innovation, demand forecasting and cross platform technologies. Harvey joined Circana (formerly IRI and The NPD Group) in 2018 as executive vice president of data, and innovation in the Media COE. In this role Harvey was responsible for leveraging the latest innovations in data and artificial intelligence to improve the way brands communicate with their consumers and expand the company’s partner ecosystem by establishing relationships with additional like-minded data partners. Prior to joining Circana, Harvey served as chief data officer (CDO) and CEO of GroupM Analytics. In this role Harvey was ensured clients and agencies were equipped with leading data, analytics, and technology capabilities to support insights, strategy, and marketing effectiveness decisions.
Dimitris Kalamatianos
SVP, Principal Global Data Science Lead
Circana
Dimitris Kalamatianos, Ph.D. has more than 18 years of experience leveraging big data and data science to accelerate revenue growth. In his current role, Kalamatianos is leading the data science team responsible for the development and support of marketing and media, revenue growth management, product innovation and demand forecasting solutions. Dimitris has held several key roles at Circana (formerly IRI and The NPD Group). Most recently, he led for three years the international analytics team at the Analytics Center of Excellence developing and executing the portfolio of solutions for international clients. In that role, he also had responsibility for building and delivering new marketing solutions for Circana’s Media Center of Excellence in the US. Prior to joining Circana, Dimitris held academic positions as principal research investigator and adjunct lecturer at National University of Ireland and the Biomedical Research Foundation of the Academy of Athens. Dimitris holds a Ph.D. in electrical and electronic engineering from University of Manchester, UK, and graduate degree from University of Patras, Greece.
Divya Kaur
SVP, Analytic Consulting
IPG Mediabrands
Divya has 16+ years Analytics leadership experience with the top marketing research & media firms (Nielsen, MediaCom WPP, IPG Mediabrands), working to improve business outcomes for innovative and game changing brands, such as P&G, Unilever, L’Oreal, Uber, GoodRx, Impossible Foods, USPS, and many more. She has deep passion and expertise in utilizing advanced analytics to create cross platform measurement connectivity, enabling holistic insights and data forward strategies.
In her current role, Divya is responsible for developing and executing the advanced analytics measurement strategy for North America clients at IPG Mediabrands. She also serves as a member on Measurement Council and Board Member for Women in Analytics, at Advertising Research Foundation.
John Lynch
Executive Director
Marketing Science Institute
Lynch is Executive Director of the Marketing Science Institute and University of Colorado Distinguished Professor at the University of Colorado-Boulder. The Marketing Science Institute is the world’s leading industry-academic marketing think tank, connecting industry leaders with top academics to improve the science of marketing and to solve the most challenging marketing problems. Lynch’s past research has studied consumer behavior and marketing research methods. His current research focuses on consumers’ financial literacy, consumer financial well-being, and how consumers think about future costs and benefits of their financial decisions, such as cashing out retirement savings when changing jobs. Lynch was the first marketing scholar to serve on the Academic Research Council for the US Consumer Financial Protection Bureau. Lynch is a Fellow of the Association for Consumer Research, the American Marketing Association, the American Psychological Association/Society for Consumer Psychology. He is one of five fellows of all three organizations worldwide.
Erica Thompson
Associate Professor of Modelling for Decision Making
UCL
Dr Erica Thompson is an Associate Professor of Modelling for Decision Making at UCL’s Department of Science, Technology, Engineering and Public Policy, where she works on a programme of research about the use of mathematical modelling to support real-world decisions, from mathematical and statistical questions about methodologies of inference from models, to psycho-social questions about the formation of confidence and the role of expert judgement. With a background in mathematics and physics and a PhD in climate modelling, Erica is also a Fellow of the London Mathematical Laboratory and a Visiting Senior Fellow at the LSE Data Science Institute. Her book Escape from Model Land was published by Basic Books in 2022.