Jen Bryce
Associate Director, US Head of Retail Media Partnerships & Investment
Unilever

Jen Bryce is a 20+ year marketing veteran with a dynamic background across all media channels and verticals including Consumer Packaged Goods, Beauty, Entertainment, Retail, and Finance. Her media expertise brings an understanding of testing with innovation to find new areas for growth and the value that an integrated marketing strategy can deliver on a brand’s end-to-end performance goals through National and Commerce media.

Jen is the Retail Media enterprise lead at Unilever across all brands and partners in the US. She joined Unilever five and a half years ago to bridge the gap between Brand, eCommerce and Shopper Marketing to bring holistic planning and measurement into Unilever’s Pure Play and Omnichannel business. Her primary focus is to strengthen Unilever’s Retail Media partnerships, lead investment negotiations, and drive sophistication in partner capability to unlock sales growth opportunities across the portfolio. As a leader in the industry and Unilever’s center of excellence in retail media, she is committed to establishing a superior retail media best practice and supports the Marketing organization as well as the Shopper and Sales teams as they build their business. At Unilever, Jen is embedding strategic excellence in Retail Media planning and building Media partnerships that are consumer-centric and data-driven. She’s been on the frontline of the convergence of Commerce and Media, transforming partnerships, and bringing greater impact to Unilever’s business.

Jen lives in North Jersey with her husband, Kevin, daughter Emma, son Evan, and two dogs, Chewbacca and Han Solo. When they’re not at the soccer field, you can find them snowboarding, at the jersey shore, or planning their next epic family vacation.

---

Yolanda Chavez
Shopper Marketing Lead, Walgreens Team, Haleon

---

Michael Ellgass
EVP Global Media, CPG and Retail
Circana

Mike is Circana’s global retail marketing expert who works with leading retailers to build unparalleled end-to-end capabilities to drive personalization and performance optimization across the marketing process. From behavior-based shopper analytics, to measurement and post-campaign ad exposed customer analytics, his team works to bring the power of customer loyalty data and media attribution together to drive growth for retailers and their retail media network advertisers.

Prior to joining Circana, Mike spent more than 10 years with Kraft Foods and then 10 years with Walmart. He led category marketing where he oversaw hundreds of millions of dollars in integrated retail marketing campaigns. He was there in the early days of retail media working closely with the Walmart @labs team to launch the WMX loyalty platform. Mike holds a master’s degree in marketing from Wake Forest University and a bachelor’s degree in finance from Indiana University.

---

Janine Flaccavento
EVP Retail, CPG and QSR Vertical
Merkle
As the lead of the Retail, CPG and QSR Vertical at Merkle, Janine works with the world’s leading brands, retailers and technology partners to help them realize their business transformation goals. With experience in Retail Media Networks, Shopper Marketing and Personalization, Janine has always focused on the importance of putting shoppers and consumers at the heart of every program.

Prior to taking on this role, Janine led New Stream Media and the eretail practice at Merkle, partnering with talented digital marketers from Media, Analytics, Audience/CRM, Technology, Media Sales and Creative who all worked together to develop forward-looking strategies for their Retail, CPG and Brand clients that are based on where the RMN industry is heading.

Janine started her career in Canada working on store concepts and new brand launches for Loblaw Companies Limited, Sleeman Brewery, and Sobey’s; she then led a shopper marketing agency working with brands such as Coca-Cola and Kraft. After moving to the US and joining Merkle she led digital transformation projects for Target, Abercrombie & Fitch, Sherwin Williams and Kimberly-Clark, to name a few. The thread that connects all of this experience is a love for retail and shopping and the innovation that comes from such a dynamic industry.

---

Leora Kelman
Partner
BCG

Leora Kelman is a Partner at Boston Consulting Group, based in the Brooklyn office. She is the North America topic lead for Retail Media, with extensive experience across personalization, digital marketing, and retail media. She is currently leading media monetization efforts for large scale retail clients, and has worked with players across the ecosystem as the channel has emerged. She has authored research on the topic including “The $100B Media Opportunity for Retailers,” “How Retail Media is Reshaping Media,” “5 Things CPGs want from Retail Media,” “IAB Retail Media Measurement Guidelines Explainer,” and “How Retail Media Can Top the CMO Agenda.”
‌
Prior to BCG, Leora was the General Manager for Arcadia Growth, a social enterprise based in Nairobi, Kenya, and has worked with Acne Studios, a Swedish fashion brand, and Liberty & Justice, an ethical apparel start-up. Leora holds an JD-MBA from Yale Law School and Stanford Graduate School of Business and graduated summa cum laude from Columbia University with a BA in Economics-Philosophy.

---

Jeff Malmad
Global Head of Commerce
Mindshare

As the Global Head of Commerce, Jeff works with clients and teams worldwide to navigate the evolving retail media landscape and drive Good Growth for brands—growth that is enduring, diversified, and more sustainable over time, delivering positive outcomes for all stakeholders.

Mindshare was actually one of the first media agencies to launch a shopper capability. Today Jeff and his team run thousands of campaigns annually for clients across Walmart, Amazon, Alibaba, Flipkart, Target, Kroger, and other retailers. These strategic partnerships, created at the onset of the retail media industry, have resulted in key client innovations and business growth across categories.

Jeff holds a BA from Ohio State University. A respected industry leader, his insights have been featured in Ad Age, Adweek, Business Insider, Mashable, Entrepreneur, and more. He also hosts a weekly Retail Media Minute series in partnership with The CPG Guys. In 2023, Jeff was named one of the Path to Purchase Institute’s top commerce marketers in their inaugural Retail Media Awards program.

---

Melissa Myres
Director, Insights
84.51°

As Director, Insights, Melissa Myres manages a team of account managers who are responsible for maximizing the value CPG clients receive from long-term investment in 84.51° Stratum and other tools to influence their business decisions. She partners with data scientists and product management to deliver industry-leading solutions to clients and the market that solve the needs of today and tomorrow.

Melissa joined 84.51° in 2020 as an insights account manager, where she managed a portfolio of CPG clients helping them translate data and insights into strategy.

Prior to joining the company, Melissa spent more than 11 years at Procter & Gamble selling a variety of brands to retailers across multiple channels.

Melissa graduated from the Kelley School of Business at Indiana University with a major in marketing and management and a minor in biology. She resides in the Chicagoland area with her husband, Grant; two kids, Finley and Laurel; and two cats, Pickles and Peach. She serves as a DuPage County Election Judge and is an alumnae of Delta Gamma women’s fraternity.

About 84.51°
84.51° is a retail data science, insights and media company helping The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

---

Kelley VanderSloot
Head of Omnichannel
Ocean Spray
Kelley VanderSloot is a distinguished leader in e-commerce, sales, and marketing with a dynamic background spanning the food and beverage, consumer packaged goods, and fashion sectors. Her career is marked by her innate understanding of utilizing technology to catalyze profitable growth, showcasing her expertise through pivotal leadership positions at Coty Inc., Newell Brands, and Evenflo. Recognized for her remarkable contributions, Kelley was previously honored as one of Cincinnati Business Courier’s Forty Under 40.

As the Director of Omnichannel for Ocean Spray, Kelley has been instrumental in implementing key initiatives, including the deployment of Salsify, the enhancement of digital shelf presence, and the leadership of innovative retailer media networks. Her strategic vision and adept leadership in e-commerce strategy have been crucial in propelling Ocean Spray’s portfolio to new heights, underscoring her role as a catalyst for expansion and innovation within the company.

Outside of work, Kelley loves spending time home on Cape Cod with her husband, Kent, and their beagle, Daisy.

---

Katie Vogt
Senior Director, Marketing Partnership and Client Success
Walgreens Advertising Group

Katie Vogt is the Senior Director, Marketing Partnerships and Client Success for Walgreens Advertising Group (wag) where she leads a team of 50+ revenue-focused pros that develop and deploy custom, first-party data-driven omnichannel campaigns for Fortune 500 marketers. Katie’s expertise spans omnichannel audience and channel strategies, in-flight optimization and attributable measurement practices. Since the start of her career, Katie has worked with customer data to optimize merchandising and marketing activations in retail.

Prior to Walgreens, she worked at dunnhumby, leading supplier engagements to harness the power of customer data to drive decisioning that leads to more efficient and effective campaigns.

---