The shopper marketing landscape continues to evolve rapidly. Retail Media Networks—which barely existed five years ago—are one of the fastest-growing media today, taking in $43.7 billion a year, according to the IAB. And yet, they are little understood. Omnichannel shopping, including e-commerce, continues to grow, raising important questions about consumer behavior and strategic planning.

This November 19 half-day event presented by the ARF’s Shopper Insights Council offers two unique opportunities: 1) To hear from knowledgeable speakers about Retail Media Networks and omnichannel shopper marketing; 2) Participate in focused workshops and share perspectives, concerns and best practices with others in the industry having similar roles.

Why You Should Attend:

• Dive deeply into measurement and strategy issues with other advertisers, retailers, agencies, and measurement suppliers on neutral ground.
• Gain a greater understanding of retail media strategy and measurement.
• Learn about shopper marketing ideas that you can test in your job.
• Draw out actionable ideas from other attendees during spirited and collegial discussions.
• Contribute to a solutions-focused event.

Connect with industry colleagues. Share best practices. Apply your knowledge back at your job.

11:30 am – 12:30pm CT
Registration/Lunch

12:30 – 12:35pm
Opening Remarks
Jay Mattlin – VP, Research / Director, ARF Council Program, ARF

12:35 – 12:40pm
Welcome
Mike Ellgass – EVP Global Media, CPG and Retail, Circana

12:40 – 1:00pm
Today’s Top Retail Media Trends
Gone are the days when retail media was simply “onsite search” or an ad at a store’s checkout counter. Today, it’s approaching $50 billion in spend per year in the U.S for marketers, and the innovations across tech and data are coming fast and furious. This session will take you through the top trends to watch out for, the forces shaping consumer behavior, and why every brand – whether you’re endemic or non-endemic – should properly leverage this space.
Jeff Malmad – Global Head of Commerce, Mindshare

1:00 – 1:20pm
Retail Media 3.0—How To Get The Most Out Of The Channel
Retail media is the fastest-growing digital channel—and it isn’t going anywhere. This session will offer a research-based overview of the current challenges and trends in the market, including how to think about how brands and retailers need to reorient their operating models, what “good” looks like, and how to maximize the results from this growing channel.
Leora Kelman – Partner, BCG

1:20– 1:40pm
Engage, Convert and Thrive in the “New Omni-normal”
Once a digital trend, omnichannel shopping has become the norm. To connect with consumers, brands are required to adapt their approaches, invest in digital touchpoints and enhance their consumer insight understanding. We’ll explore what is important to today’s hybrid shopper, what drives their behavior and how it has evolved over time. We’ll also unpack key strategies to engage and convert today’s online shopper.
Melissa Myres – Director, Insights, 84.51°

1:40 – 2:10pm
Panel Discussion: Today’s Retail Media Networks
Katie Vogt – Senior Director, Marketing Partnership & Client Success, Walgreens Advertising Group
Janine Flaccavento – EVP, Vertical Lead in Retail, Merkle
Yolanda Chavez – Shopper Marketing Lead, Walgreens Team, Haleon
Moderator: Mike Ellgass – EVP Global Media, CPG and Retail, Circana

2:10 – 2:20pm
Move into Breakout Sessions

2:20 – 3:00pm
Workshop Session #1 on Retail Media Networks
Attendees have choice of 1 out of 2 breakout room topics…

• • Breakout Room 1 – What are considerations and best practices for understanding the impact and cost efficiency of retail media networks compared to other media channels?

  OR

  • Breakout Room 2 – How should we go about understanding the impact of RMNs at different funnel points (awareness, consideration as well as conversion)?

3:00 – 3:20pm
Break

3:20 – 4:00pm
Workshop Session #2 on Consumer Behavior and Strategic Planning

Attendees have choice of 1 out of 2 breakout room topics…

• • Breakout Room 1 – How can we develop and use consumer decision trees for effective omnichannel strategies, including both online and in-store touchpoints?

OR

• Breakout Room 2 – How can we translate shopper journey insights into actionable strategies and integrate them into broader brand narratives?

4:10 – 4:50pm
Regroup to discuss Workshop Sessions #1 and #2

• Recap of Workshop discussions
• Key Takeaways, Questions, Solutions

4:50 – 5:00pm
Closing Remarks
Jay Mattlin – VP, Research / Director, ARF Council Program, ARF