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Ron Berman
Assistant Professor of Marketing
Wharton School of Business

Ron Berman is an assistant professor of marketing at the Wharton School. He focuses his research on digital marketing and marketing analytics. Recently Ron has been investigating how firms assess and optimize marketing effectiveness through experiments, how curation algorithms may create filter-bubbles on social media, and how descriptive analytics affects online firm performance. His research has been published in top marketing journals such as Marketing Science and the Journal of Marketing Research and he is a member of the editorial boards of the Journal of Marketing Research and Quantitative Marketing and Economics. Ron disseminates his research by teaching Digital Marketing courses in undergrad, MBA and Executive Education programs, and is often invited by market leading firms including Google, Facebook, and Wayfair to share and discuss his research.

Ron holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley, an MBA and MSc in Computer Science from Tel-Aviv University, and a BSc in Computer Science, Physics and Mathematics from the Hebrew University in Jerusalem.

More information is available at Ron’s personal page: www.ron-berman.com

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Elea Feit
Associate Dean of Research and Associate Professor of Marketing
Drexel University’s Bow College of Business

Elea McDonnell Feit is Associate Professor of Marketing and Associate Dean of Research at Drexel University’s LeBow College of Business. She has spent most of her career at the boundary between academia and industry working as a research scientist at General Motors R&D, as a methodologist at The Modellers, as the Executive Director of Wharton Customer Analytics and as an economist at Amazon Ads. Her research is inspired by the decision problems that marketers face. Most recently she has focused on how marketers can use randomized experiments to measure advertising incrementality to improve ROI of ad campaigns. She has also published research on advertising auctions, conjoint analysis and data fusion. Methodologically, she is Bayesian with expertise in MCMC sampling, hierarchical models, missing data and decision theory. Elea enjoys making marketing analytics accessible and has developed courses in data-driven digital marketing, marketing experiments, and Bayesian and causal inference. She has developed several open-source workshops and online courses for practitioners and is co-author of R for Marketing Research and Analytics, which has been translated to Chinese, Japanese and Korean and adapted to Python.

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Sachin Puri
Chief Marketing Officer
WP Engine

Sachin Puri is the Senior Vice President and Chief Marketing Officer at WP Engine responsible for the company’s global marketing, including brand, performance and integrated marketing. Sachin brings two decades of experience in marketing and sales leading teams across industry-defining technology companies including McAfee, eBay, and HP. Sachin is passionate about building brand experiences and performance marketing outcomes that earn the trust and the business of today’s digitally-connected consumers. Sachin actively participates in industry forums as a speaker and author, exchanging best practices in next generation marketing with a core focus on data, machine learning, and human intelligence. He has a Bachelor of Electrical Engineering from the Indian Institute of Technology, Kanpur and an MBA from the University of Michigan.

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Jim Spaeth
Partner
Sequent Partners

Jim Spaeth is a Partner at Sequent Partners where he has consulted on media, advertising and brand metrics and analytics for many of the country’s foremost marketers, media and industry associations. In addition to proprietary consulting engagements, Jim has co-authored, with his Partner Alice K. Sylvester, over 15 industry studies of ROI measurement practices. Jim and Alice also conduct the ANA’s seminars on ROI measurement for marketers.

Prior to co-founding Sequent Partners in 2003, Jim served as President of ARF, The Advertising Research Foundation, for seven years. Earlier in his career, he worked on the research provider side, at BASES and ASI, developing new research tools and led the media research and planning function at General Foods and Young & Rubicam.

Jim was inducted into the Market Research Council (MRC) Hall of Fame in 2016 and was honored with the ARF’s Erwin Ephron Demystification Award in 2017. Jim holds a B.A. in Mathematics, an M.S. in Econometrics and a Ph.D. in Economics.