OCTOBER 4 @ 10:00 AM – 4:00 PM EDT
SPEAKERS
Rachel Bergstresser
Partner
HawkPartners
Rachel Bergstresser assists clients in uncovering target audience insights that guide actionable marketing strategies. She has worked across a range of industries, with a particular focus in healthcare. Her experience includes a mix of quantitative and qualitative research techniques, spanning product development, launch and tracking, as well as consultative efforts to guide strategy development.
Prior to joining HawkPartners, Rachel was a senior project director at Adelphi Research, a pharmaceutical marketing research company. In her role at Adelphi Research, Rachel led quantitative and qualitative research projects with a wide range of different research methodologies. She had a particular focus in oncology and rare diseases.
In her time away from work, Rachel’s enjoys spending time outdoors, cooking and shopping. She is a recent podcast addict and when she can pull herself away, she can be found with friends, family and her beloved animals. Rachel received a BA in Sociology from Temple University.
Jason Chebib
General Manager
Americas, System1
Jason Chebib is General Manager – The Americas for System1, The Creative Effectiveness Platform. System1 helps predict and improve the commercial impact of ads and innovation. Jason is also a former Vice President, Consumer Planning at Diageo North America, and Global Whiskies Planning Head.
Jesse Epstein
Partner
HawkPartners
Jesse Epstein works closely with clients to answer your most pressing questions and develop marketing strategies using research-based insights to understand the landscape. His experience ranges across industries, geographies, company size and methodology, including qualitative and quantitative research, corporate marketing, business development and workshops and presentations on various topics. Jesse has worked with exciting global brands, including helping independent vodka brands understand how to build cult followings, assisting online travel agencies to design loyalty programs, aiding one of the world’s largest consumer goods companies to better spend their advertising dollars and helping a global pharmaceutical firm to realize how tomorrow’s doctors will use mobile devices. He is truly passionate about understanding what builds strong bonds between brands and consumers, transcending the relations from customer to partner.
Hortense Fong
Assistant Professor
Columbia Business School
Hortense Fong uses machine learning, econometric, and experimental methods to study how emotions impact consumer behavior. A distinguishing feature of her interests involves going beyond ML’s use in prediction to study how to incorporate domain-specific theoretic and managerial knowledge into ML systems and make them more interpretable. She also has a broader interest in questions at the interface of marketing and society (e.g., fairness). Prior to joining Columbia Business School, Professor Fong received a Ph.D. in Quantitative Marketing from Yale.
Ann Green
Founder
Greenlight Consulting LLC
Ann Green is the founder/owner of Greenlight Consulting LLC, a small advisory shop designed to help marketers and their agencies optimize their use of insights ax part of the creative process and ultimately improve the performance of their advertising.
Ann has over 30 years of experience in marketing, advertising and brand-building insights. Over the past decade, she has worked with many of the world’s leading brands to develop and implement new marketing “playbooks” for growth.
Passionate about the art and science of advertising, Ann has a long record of advocacy for creativity and the development of innovative research solutions for optimizing advertising performance. She is committed to uncovering rich new creative territories with co-creation and improv and even the optimal uses of AI in the creative process.
Ann is a member of the ARF Creative Council, Grand Ogilvy Award Juror and Effie Judge. She is a frequent speaker at industry events and often quoted in leading industry publications. Also prominent in academic circles having taught at Columbia University, NYU Stern, Darden School of Business and Kellogg School of Management.
Pedr Howard
SVP, Creative Excellence
Ipsos
Ped has spent his career spanning all aspect of advertising research. He currently leads Strategy and Products for the Creative Excellence group of Ipsos in the US, working on matching the Ipsos offer to the ever-changing needs of clients, integrating data and the voice of the consumer into the communication development process. He is passionate about advertising, creativity, and the rapidly approaching AI singularity. Originally from the UK, he moved across the pond in 2010 and now lives in Stamford, Connecticut.
Katie Keating
Founding Partner & Co-CCO
Fancy LLC
Katie Keating is a Founding Partner and Co-CCO of advertising agency Fancy, LLC. 100% women owned, strategically minded & creatively driven, Fancy is dedicated to elevating what’s important to women, including smashing stigmas and breaking down taboos that have kept normal parts of women’s everyday life surrounded by secrecy and shadows. One of Adweek’s Creative 100, Katie’s voice has become a beacon in the industry, and she is an advocate and ally for women in business. Before founding Fancy, Katie was among a handful of female creative leads at global agencies including Publicis, Grey and Saatchi, and in house for Clinique. Lauded creative campaigns for Lion’s Den, pH-D Feminine Health, Procter & Gamble, Henkel, and more, all bear the Fancy hallmark of cheeky, honest, raw, and thoughtful work delivered with a wink. Katie is feminist, feminine, and fun. In a word: Fancy.
David C. Marine
Chief Marketing Officer
Coldwell Banker
David Marine grew up at Coldwell Banker. Chief Marketing Officer might be his title, but being a brand champion is something David has done for the 20+ years he has been working in the marketing group of the most recognized brand in real estate. David’s career has gone from creating the first PowerPoint listing presentation in brand history, to the brand’s industry-first exploration into virtual worlds, and culminated in one of the most successful and applauded real estate rebrands in recent history. David’s superpower is storytelling and has enabled him to develop the highest-rated real estate ad of all time, reshape the brand’s luxury and commercial divisions, and have the most effective marketing in the industry for ten straight years. He has been named to HousingWire’s 2022 Marketing Leaders and RiSMedia’s 2022 Trendsetters list, but his greatest accolade is the title of “dad” to his 4 not-so-young anymore boys. David also happens to be married to Wonder Woman.
Scott McDonald, Ph.D.
President & CEO
ARF
Scott McDonald became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business. Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School.
He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.
Vita Molis
Head of Research & Insights, Global Business Marketing
TikTok
Vita Molis has 10+ years of market research experience and is the Head of Research & Insights for Global Business Marketing at TikTok. Focusing on both audience and product research. Over the course of her career, Vita has designed research programs to help global brands make informed business decisions and shape marketing strategy. She has a diverse background in qualitative and quantitative research with a focus on thought leadership and advanced statistical analysis across a variety of industries: CPG, Beauty, Retail, eComm, Tech and Finance. Prior to TikTok, Vita worked at both boutique and large-scale research firms. Most recently, she led the Nielsen Music research practice where she worked with brands and labels on audience insight and brand sponsorship.
Carolyn Murphy
Vice President, Americas
WARC
Carolyn Murphy is the Vice President, Americas at WARC, the global authority on marketing effectiveness. In an environment of economic uncertainty and increased pressure for marketers to do more with less, WARC empowers marketers to drive sustainable commercial and cultural impact, while with relevant and real-time insights across strategy, media, creative, and digital commerce. After starting her career in sports marketing at Fenway Sports Management supporting sponsorship activations for historic organizations including the Boston Red Sox and Boston College Athletics, Carolyn moved into the MarTech world helping brands such as Calvin Klein, Keds, VF Corp, and Estee Lauder with their social and e-commerce strategies at leading Saas organizations, including Buddy Media, Salesforce, and Olapic. She now leads WARC across North and South America, helping brands, agencies, and media companies save time by ensuring they make marketing choices that are both effective and drive growth. With over a decade of experience, Carolyn specializes in building strategic marketing strategies and leading cross-functional customer centric B2B teams.
Sarah Olsen
Head of Analytics & Measurement
Google
Sarah Olsen is Head of Analytics & Measurement at Google working with consumer goods and brand clients. She’s built a varied career over time in digital marketing, holding roles from strategy development to measurement, across countries, agency, and media. However, in every role, Sarah drives impact by focusing herself and teams on brilliant insights that inform and inspire innovation and creativity.
Shelley Pratt
CMO, Director of Media Communications & Marketing
INFINITI
Shelley Pratt is director, Marketing Communications & Media, INFINITI USA. Appointed to this position in February 2022, Shelley is responsible for managing the strategic development and execution of INFINITI’s marketing communications and paid media strategy.
Since joining Nissan Group in 2006, Shelley brings more than 20 years of experience, with more than 12 of those years being at INFINITI USA in various marketing positions. These roles include her most previous position of senior manager, CMM Office and senior manager, Marketing Communications.
Shelley started out in the automotive industry with the goal of trying something completely new and different from her previous experience in the power tools industry. She is also a proud ally, as she is a member of GSAN (Gay Straight Alliance at Nissan).
Shelley holds a bachelor’s degree in business administration and marketing from University of Tennessee – Knoxville and a master’s degree in communication and new media from Southern New Hampshire University.
Jillian Rice
Vice President
Ipsos Creative Excellence
Jillian Rice is a Vice President in Creative Excellence at Ipsos, the research practice which specializes in all things creative exploration, measurement and effectiveness. Throughout her time at Ipsos, she has been dedicated to a client in a variety of sectors including entertainment, tech, food and beverage, and restaurant/retail, helping them to build world-class creative. She takes pride in exploring new ways to answer burning creative questions through innovative research and tell stories with data. Prior to Ipsos, Jillian attended DePaul University where she holds a degree in Advertising and Media Studies.
Rachael Ryan
Global Research & Insights Manager
TikTok
Rachael is a strategic market research professional with nearly a decade of international experience in the field. In her current roles as Global Research & Insights Partner at TikTok, Rachael helps bring to life custom research for TikTok to help brands and partners learn more about the TikTok audience to make more informed decisions. Instrumental to her work has been building the company’s first research tool to house all of their findings from across the globe.
Alex Scott-Malden
Strategy Director
VCCP NYC
As Strategy Director for VCCP NYC and VCCP FAITH AI, Alex leads strategy on large US brands such as White Claw. Alex started his career in London working on telecoms and CPG before transferring to New York. He is the recipient of numerous effectiveness awards from the Marketing Society and Account Planning Group and has authored a number of papers on creative strategy.
Michael Shonkoff
Vice President of Brand and Creative
DraftKings
Michael Shonkoff joined DraftKings in 2017. He leads the company’s in-house creative and integrated production group in addition to the brand marketing and social media teams. Under Shonkoff’s direction, his teams are responsible for DraftKings’ advertising, social media presence and brand marketing development. Prior to joining DraftKings, Shonkoff spent collectively more than 20 years at Arnold Worldwide, serving as the Vice President, Marketing Director and Head of New Business, working with a roster of world-class brands that included Volkswagen, ESPN, McDonald’s and Titleist.
James Slezak
Founder and CEO
Swayable
James is founder and chief executive of Swayable, a technology startup based in New York and California. Swayable is backed by investors including Y Combinator and Higher Ground Labs.
He was previously Vice President and Chief of Operations of NYT Global, the international digital team of The New York Times, where he worked with designers, journalists, technologists and marketers to plan the next generation of experiences for millions of people who read NYT globally. Before that, he was a founding partner at New York-based social change agency Purpose, a strategy consultant at McKinsey, and co-founded Peers.org, working with the founders of Airbnb.
Originally from Australia, James moved to the U.S. to earn a PhD in experimental physics at Cornell in the Davis Lab, where he published discoveries in journals including PNAS, Science, Nature and Physical Review, while also studying economics under Kaushik Basu, later the Chief Economist of the World Bank. He has since been appointed as an affiliate to Harvard’s Berkman Klein Center for Internet & Society, as well as Princeton’s Kahneman Center for Behavioral Science and Public Policy.
James was listed by Origin Magazine as “one of the top creatives changing the world” and in 2020 was made a Fellow of the Royal Society of Arts, the social impact organization led by UK’s Princess Anne. Past RSA fellows include Stephen Hawking, Tim Berners-Lee, Karl Marx and Adam Smith — suggesting standards may have dropped.
Mark Truss
Chief Research Officer
Wunderman Thompson
Mark Truss oversees research, insights and brand intelligence at Wunderman Thompson. Mark and his team help brands uncover hidden truths about consumers, cultures and brands that drive engaging communications across a variety of media channels.
Mark is an active contributor within the research industry, writing for and speaking at events hosted by the Advertising Research Foundation, the 4A’s and the IAB, and lending his expertise to industry bodies such as the Market Research Council, the Ad Council’s Research Committee, Social Media Week and as a member of ESOMAR. Mark is also an Adjunct Professor at Columbia University and NYU teaching market research and consumer behavior to graduate students and is a board member of the ANA’s Educational Foundation (AEF) and the Advertising Research Foundation (ARF).
Mark’s work has been covered in numerous news outlets including Time, Newsweek, The Wall Street Journal, Buzzfeed, Ad Age, Adweek and Reader’s Digest, and has appeared on PBS’s Charlie Rose. In addition, Mark has been a guest speaker at corporate events for companies including Facebook, NBC Universal, and Scholastic, and a lecturer at numerous colleges and universities, including Miami Ad School, Villanova, Brandeis, Franklin & Marshall, Fordham University, Berkeley College, and Hofstra University.
Before joining Wunderman Thompson in 2002, Mark held the position Senior Vice President at market research companies The NPD Group and Ipsos. In his spare time, Mark plays lead guitar, sings and arranges for his band, The Outliers – a band of market researchers. You can catch the band playing at local NYC area venues.
Leslie Wood
Chief Research Officer
iSpot.tv
Leslie Wood is a world-class media and advertising research leader who has followed her passions from reach and frequency to recency; from single source to incrementality, into separating the effects of advertising into creative and media. Her passions have led from understanding brands through long-term effects of advertising, loyalty, churn and how to build brands. She spearheaded the introduction of fusion to the US and led the early work on simulation and optimization of media.
Leslie is the Chief Research Officer at iSpot TV with the role of developing products, solutions and methodologies that underpin iSpot’s industry-leading cross-platform measurement suite as well as bring an unrivaled and innovative approach to TV and streaming currency measurement.
Most recently, she was Chief Research Officer at NCSolutions where she led the development of best-in-class incrementality solutions and targeting. She has a PhD in machine learning and single source data. Among the accolades celebrating her work, Leslie is the author of multiple JAR articles, recipient of the AMA’s 2023 Charles Coolidge Parlin Award, the ARF’s 2019 Erwin Ephron Demystification Award, the 2016 inductee to the Market Research Council Hall of Fame, the ARF’s 2015 Great Minds Award, the 2016 JAR Best Paper winner, and is a member of the JAR Senior Advisory Board.
Creative Effectiveness and Ogilvy Awards In-Person Pricing
| Full Day Content & Awards (10am – 8pm) |
Content Only (10am-4pm) |
Awards Reception Only (4pm-8pm) |
|
|---|---|---|---|
| Member | $699 | $599 | $599 |
| Non-Member | $799 | $699 | $699 |
Live-Stream Pricing Creative Effectiveness Content
| Content Only | |
|---|---|
| Members | $299 |
| Non-Members | $399 |