Brett Rustin is Vice President & Group Director of Data & Analysis at Digitas, where he leads analytics strategy and innovation for Whirlpool Corporation and other major clients. He has over 15 years of experience driving AI adoption, advanced measurement frameworks, and performance success across CPG, automotive, retail, and financial services. At Digitas, Brett has advanced audience strategy, clean room measurement, and AI-driven optimization to improve marketing effectiveness and business growth for Whirlpool’s portfolio of brands. Previously, he led marketing analytics for Hyundai and Genesis at Innocean USA, where he developed new omni-channel measurement and attribution capabilities directly linking media to sales. Earlier, at Walgreens, he spearheaded analytics and strategy for innovative store formats and loyalty-driven grocery pilots, shaping performance outcomes at scale. A trusted advisor to senior executives, Brett is recognized for combining strategic thinking with hands-on analytics to unlock growth, elevate measurement practices, and deliver measurable results for leading brands.