AUDIENCExSCIENCE 2022 - SPEAKERS - FINAL - The ARF

AUDIENCExSCIENCE 2022 Featured Speakers

Lyndsey Albertson

VP, Measurement & Impact
NBCUniversal

Arthur Anglade

Advertising Research Manager
Google

Priscilla Aydin

Group Director, Primary Research
Omnicom Media Group

Ed Babcock

Sr. Manager, Insights & Analytics
PepsiCo

Vas Bakopoulos

SVP, Head of Insights & Research
MMA Global

Aarti Bhaskaran

Ad Research & Insights, Agency Lead
Snap Inc.

Karen Biedermann

Director of Media Insights
Samba TV

Kate Brady

Head of Media Innovation & Partnership Development
PepsiCo North America

Cesar Brea

Partner
Bain & Company

Lisa Casparian

Account Manager, Television
Comscore

Kristin Carrillo

Sr. Manager, Consumer Insights
Del Monte Foods

Josh Chasin

Chief Measurability Officer
VideoAmp

Ashley Chauvin

Global Associate Director, Human Intelligence
Mars

Kao Choua Vue

Media Director
H&L Partners

Mukta Chowdhary

VP, Cultural Insights
WarnerMedia

Britta Cleveland

SVP, Research Solutions
Dotdash Meredith

Margaret Coles

EVP, Head of Brand Portfolio
Edelman Data & Intelligence

Amy Crooks

Sr. Manager, Research & Development
NCSolutions

Elizabeth Daly

Head of Currency
Comscore, Inc.

Souptik Datta

Sr. Director, Managing Partner, Data Science & Advanced Analytics
GroupM Business Sciences

John-Michael Del Valle

Head of TV Specialist Team
LiveRamp

Allyson Dietz

Project Manager Lead
Neustar

Stephen DiMarco

Chief Strategy Officer
Tubular Labs

Peter Doe

CRO
Xandr

Zulema Doiny-Cabre

Analyst, Data Science
GroupM Business Sciences

Paul Donato

CRO
ARF

Bobby Duffy

Director of the Policy Institute
King’s College London

Michelle Eule

Head of Kantar Marketplace, NA
Kantar Insights NA

Colleen Fahey Rush

Executive Vice President and Chief Research Officer
Paramount

Andy Fisher

Head of Merkury Advanced TV
Merkle

Joan Fitzgerald

Consultant
Management Science Associates

Mike Follett

Managing Director
Lumen Research

Peter Fondulas

Principal
Hub Entertainment Research

James Forr

Head of Insights
Olson Zaltman Associates

Justin Fromm

Head of Research
LG Ads

Brian Fuhrer

SVP, Product Strategy & Thought Leadership
Nielsen

Stephanie Gall

Senior Product Manager, Measurement
Lucid

Jon Giegengack

Founder & Principal
Hub Entertainment Research

Chloé Gingrich

Global Insights Strategist, Gaming & eCommerce
Facebook

Stephen Gray, Ph.D.

Vertical Research Manager
Facebook

Marc Guldimann

Founder & CEO
Adelaide

John Halley

Chief Operating Officer, Advertising Revenue, and Executive Vice President, Advanced Marketing Solutions
Paramount

Kelsey Hanlon

Manager, Data & Analytics
TVision Insights

Chrissie Hanson

Global Chief Strategy Officer
OMD Worldwide

Malte Hildebrandt

Managing Director
Screenforce

Caroline Horner

Chief Product Officer
605

Brian Hughes

EVP, Managing Director, Audience Intelligence & Strategy
Magna Global

Caroline Hugonenc

SVP, Research & Insights
Teads France

Bob Ivins

Chief Strategy Officer
TVSquared by Innovid

Julia Johnston

SVP, Independent Agencies & Brands
Comscore

Gordon Jones

VP, National Television
Comscore

Mary Beth Jowers

VP, Portfolio Strategy
Pernod Ricard

Max Kalehoff

VP Marketing, Growth
Realeyes

David Kaufman

Executive of Partnerships & Business Development, Polk Automotive Solutions,
IHS Markit

Korri Kolesa

Chief Revenue Officer
Veritonic

James Lamberti

CMO
Conviva
View Bio

Ariane Le Port

Global Creative Effectiveness Lead
Google

Joanne Leong

VP, Director, Global Media Partnerships
Dentsu
View Bio

Cara Lewis

US Chief Investment Officer
Dentsu
View Bio

Sophie MacIntyre

Ad Research Lead, Marketing Science
Meta

Ignacio Mamone

Manager
Nielsen

Megan Margraff

VP, Data Strategy
Oracle

Jay Mattlin

VP, Research/Director, Council Program
ARF

Mainak Mazumdar

Chief Data Officer
Nielsen

Chris McCarthy

Executive Vice President
Kantar

Scott McDonald, Ph.D.

CEO & President
ARF

Michael J. McGuire

VP
Management Science Associates

Carl F. Mela

T. Austin Finch Foundation Professor of Marketing
Duke University

Steven Millman

SVP, Research & Operations
Dynata

Mark Mitchell

VP, Business Development
Xandr

Kevin Moeller

Head, Consumer Insights & Analytics, Pepsi
PepsiCo

Lisa Mulyk

Principal (SVP) Strategic Solutions Group
IRI

Barb Murrer

VP, Global Marketplace Insights
Levi Strauss & Co.

Jack Neff

Editor at Large
Ad Age

Jenny Nelson

EVP, Marketing Solutions & Strategy
Audacy

Erik Nylen

Senior Director, Data Science Lead
NBA

Heather O’Shea

Global Head of Ad Research & Insights
Snap

Nicole Pegg

VP, Ad Experience & Ad Product Strategy
NBCUniversal

Charlene Polite Corley

VP, Diverse Insights & Partnerships
Nielsen

Joseph Plummer

Sr. Advisor
Olson Zaltman Associates

Devora Rogers

Chief Strategy Officer
Alter Agents

Jill Rosengard Hill

EVP, Global Media & Entertainment
Magid

Matt Ross

SoDA Product Manager
Digital I

Liz Ryan

Account Executive
IRI

Stefan Schoenherr

Unit Lead Brand & Media
Eye Square

Evan Shapiro

CEO-Producer-Pundit-Strategerist; Adjunct Professor
Fordham Gabelli School of Business and NYU Stern School of Business

Adam Sheridan

Director
Ipsos

J. Walker Smith

Knowledge Lead, Consulting Division
Kantar
Author, Rocking the Ages

Dana Sparber

VP, Insights & Research
NBCUniversal

Horst Stipp

EVP, Research
ARF

Cole Strain

VP, Measurement Products
Samba TV

Radha Subramanyam, Ph.D.

Chief Research and Analytics Officer, CBS Corporation and President
CBS Vision

Elizabeth Tarpinian

Sr. Director, Consumer & Market Insight
Unilever NA

Earl Taylor

Chief Knowledge Officer
Marketing Science Institute (MSI)

David Tice

Consultant, HUB Entertainment Research
HUB Entertainment Research

Jessica Trainor

VP, Ad Platform Partnerships
Comscore

Mike Tscherwinski

Media Principal
IRI

Duane Varan, Ph.D.

CEO
MediaScience

Deepak Varma

Head of Neuroscience Insights, North Asia, South East Asia & Pacific
The Kantar Group

Jon Waite

Global Head of Activation
Havas Media Group

Jon Watts

Managing Director
CIMM

Tristan Webster

SVP, Product & Operation
TVision

Kevin Witcher

Vice President, Enterprise Apps
DISQO

Misha Williams

VP/GM, US Supply Side Revenue
FreeWheel a Comcast Company

Dan Wish

VP, Oral care Insights
Colgate Palmolive

Edwin Wong

SVP Insights & Innovation
Vox Media

Leslie Wood, Ph.D.

CRO
NCSolutions

Andrea Zapata

Head of Research, Data & Insights
WarnerMedia

Lauren Zweifler

SVP, Insights & Research
NBCUniversal