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Aarti Bhaskaran
Global Head of Ad Research & Insights
Snap Inc.

Aarti is a storyteller, strategic thinker and insights leader with over 15 years of experience in consumer insights. She currently leads the Global Ad Research & Insights team at Snap Inc.

In her role, she leads a team with a mission to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence and be a voice of Snapchat at industry forums and conferences.

Aarti’s career has taken her across the globe. Prior to joining Snap, she was a client leader at Kantar managing a portfolio that included Microsoft, LinkedIn, Visa, TikTok and Snapchat. Before that, she built the Insights and Analytics practice at MediaCom Canada, where she launched Canada-specific solutions to measure media performance. She moved to Canada from Singapore where she was the Asia Pacific lead on brand performance and creative development research for PepsiCo and other global clients.

Neha Bhargava
Director of Advertising Research
Meta

Neha Bhargava is the Director of Advertising Research at Meta. Before joining Meta, Neha was a strategy consultant focused on providing product and marketing decisions based on big data. She started her career as an Electrical Engineer and a Mechanical Engineer designing avionics control hardware for rockets. Neha holds a bachelor’s degree in electrical engineering and computer Science from MIT and an MBA from the University of Pennsylvania Wharton School of Business.

Winston Bradley
COO & CAO
Marketing Evolution

Winston Bradley is Marketing Evolution’s Chief Operating Officer and Chief Analytics Officer leading Solutions Design, Implementation, Operations and Research teams. His deep experience has been built working both for Fortune 500 brands as well as multiple industry-leading attribution providers. Winston’s formal training is in applied econometrics with subject-matter expertise in asset pricing and portfolio management.

Karen Chisholm
Director, Analytics Transformation
Pernod Ricard USA

Karen Chisholm is Director, Analytics Transformation, for Pernod Ricard USA. Pernod Ricard is a global leader in wines and spirits, with such brands as Jameson and Absolut. In her role, Karen leads the marketing effectiveness for PRUSA, with a focus on accelerating key analytical programs and embedding learnings across marketing, finance and sales. Karen has extensive experience measuring marketing performance, from traditional MMM to machine learning to agent-based modeling in the CPG world with roles in Kraft Foods, Diageo and Accenture. She has a passion for leading digital transformations that deliver step-change in business performance.

Corina Constantin, Ph.D.
Global Head of Campaign Analytics
GroupM

Corina Constantin, Ph.D. has been part of the GroupM family for 8 years, most recently leading the global Campaign Analytics practice at EssenceMediacom and setting global measurement standards for the Media Futures Group. Previously, she held roles that spanned across Business Intelligence, Data Science, Business Planning, Consumer Research, MarTech and AdTech Infrastructure, and Data Strategy.

With over 20 years of experience in the industry, Corina has also a Ph.D. in Communication from Penn State and was a professor at Penn State and Cornell University, teaching research methods, statistics, and advertising in emerging media among other subjects.

Greg Dolan
Co-Founder and Chief Executive Officer
Keen Decision Systems

Greg Dolan is co-founder and CEO of Keen Decision Systems, the first and only decision optimization engine rooted in predictive analytics and AI. Keen’s platform helps marketers close the marketing proof gap by tying investment decisions directly to financial impact. The idea for Keen was born out of Greg’s experience as a 10-year marketing executive at Kraft and Campbell’s. He craved a solution that would allow him to understand how his marketing investments were driving business growth and shareholder value, and help inform ongoing decisions as new information became available. So he co-founded Keen to create it. He graduated with a MBA from UNC-Chapel Hill and a B.S. in Economics from Siena College. Keen is based out of North Carolina’s Research Triangle Park and has been listed on Inc. 5000’s Fastest-Growing Private Companies in America for the last four years. Keen has also been recognized on the list of Best Places to Work by the Triangle Business Journal for the last two years. Keen manages $3 billion in marketing for major brands under Church & Dwight, Bush Brothers, Liquid Death and Johnsonville, among others.

Dave Donars
VP of Measurement
Dotdash Meredith

Dave Donars is the VP of Measurement at Dotdash Meredith. He is also an adjunct professor at Baruch College and is on the Zicklin Data Analytics Advisory Board. Dave has a deep background in quantitative analytics, marketing strategy and behavioral research. Prior to Dotdash Meredith he worked for large agencies at Group M & Omnicom, founded his own consultancy with a client list that included the US Department of Defense and State Department. Though few believe him, he once bowled a 300 game.

Mike Ellgass
EVP Media, CPG and Retail
Circana

Mike Ellgass is the retail marketing expert within Circana’s Global Media division. He works with leading CPG retailers to build unparalleled end-to-end capabilities to drive personalization and performance optimization across the marketing process. From insights and purchase-based audiences to measurement across sub-campaign elements, his team works to bring the power of big data and superior methodology to drive growth. Mike also is a member of Circana’s Media Advisory Board and has led the development of measurement solutions for technology platforms such as Google, Facebook and Pinterest. His experience across national, retail and publishing solutions provides a unique perspective to architect systems that make the most of each client’s assets and deliver meaningful insights to their advertisers.

Andy Fisher
Head of Merkury Advanced TV
Merkury Advanced TV

As the Head of Merkury Advanced TV, Andy’s primary responsibility is driving person based marketing and big data adoption in all areas of Television including Linear, Addressable, Connected, Programmatic and X-channel planning and Measurement. Andy has held several positions at Merkle including Chief Analytics Officer and he ran the Merkle data business. Prior to joining Merkle, Andy was the EVP, Global Data & Analytics Director at Starcom MediaVest Group where he led the SMG global analytics practice. In this role he built and managed a team of 150 analytics professionals across 17 countries servicing many of the world’s largest advertisers. Prior to that role, Andy was Vice President and National Lead, Analytics at Razorfish, where he led the digital analytics practice and managed a team of modeling, survey, media data and business intelligence experts. He and his team were responsible for some of the first innovations in multi-touchpoint attribution and joining online/offline data for many of the Fortune 100. Andy has also held leadership positions at Personify and IRI.. Andy holds a BA in mathematics from UC Berkeley and an MA in statistics from Stanford.

Chris Flexner
Group Manager, Marketing Science
Snap Inc.

Chris has spent his career working with businesses deliver better outcomes through data, insights, and strategy. He is currently a Marketing Science Group Manager for the Financial Services and Telecommunications verticals at Snap Inc. At Snap, Chris partners with Fortune 500 advertisers and Snap’s product team to ensure that measurement and experimentation inform decision-making and fuel performance. Before Snap, Chris spent over a decade working in marketing analytics and technology roles. Most recently, Chris was an Analytics Director at Mediacom USA, leading a team responsible for a portfolio that included Hilton Hotels, Whole Foods, and Revlon while helping to build the agency’s data management practice. Chris earned a BA from the University of Maryland and currently resides in Brooklyn, New York.

Mark Garratt
Partner and Co-Founder
in4mation insights

Mark Garratt is Partner and Co-Founder of in4mation insights (i4i), a marketing performance measurement and optimization consultancy. Prior to forming i4i, Mark worked at two market research consultancies as their quantitative lead before becoming the director of analytics and forecasting at Miller Brewing Co. and at Gillette. He co-founded in4mation insights in 2007 and has built a team of advanced modelers, data analysts, and marketing scientists to take on some of the most challenging problems in marketing analytics. He is published in JMR and Marketing Science.

Laura Grover
SVP, Head of Client Solutions
EDO

Laura Grover is SVP, Head of Client Solutions at EDO, the TV outcomes company. She has nearly two decades of media and measurement experience, working alongside leading publishers, brands and agencies on consumers’ cross-device behaviors to inform marketing and product strategies. Prior to EDO, Laura led the US Business Intelligence and Marketing Sciences teams at media agency Initiative. Laura has also previously served as VP Client Services at Nielsen, leading partnerships with CPG companies and driving penetration of cutting-edge solutions, such as buyer behavior-based marketing and multi-touch attribution. Laura holds a BS from Cornell University and an MBA from Columbia University.

Joetta Gobell
Senior Vice President of Data Strategy & Insights
Dotdash Meredith

In her role at Dotdash Meredith, Joetta leads a team of researchers who share her passion for understanding the richness of human behavior as they seek to: derive insights from first-party data to understand audiences and inform advertising partnerships; conduct measurement studies to prove out the success of partnering with Dotdash Meredith, contextualize Dotdash Meredith’s unique offerings within the digital publishing landscape with both first-party and syndicated data; and execute primary research projects to inform product, editorial, and brand initiatives, as well as to serve as thought leadership with our advertising partners. Prior to joining the company, she was Vice President of Primary Research in Ad Sales at A+E Networks where she conceived, conducted, analyzed, and presented large-scale qualitative and quantitative projects to better understand foundational issues in our culture and how they impact the television and advertising industries and audiences (including topics like women and money, and the representation of gender in advertising). Previously she held roles as a qualitative researcher, innovation consultant, and strategist at several market research companies, and as a Specialist in the Advanced Planning and Strategy department at Nissan North America focused on the earliest stages of product development and innovation (including trend analysis, innovation, scenario planning, target customer and concept development, and market preparation for electric vehicles).

Joetta received a Ph.D. in Cognitive Science from University of California, Irvine, and a B.S. in Mathematics and a B.S. in Psychology from George Fox University.

Vijoy Gopalakrishnan
SVP of Product Management, Innovation Products, and Media Intelligence Suite
Circana
Vijoy Gopalakrishnan is SVP of Product Management, Innovation Products, and Media Intelligence Suite at Circana. Prior to working at Circana, he spent over two decades leading and building measurement products to maximize ROAS. His area of expertise includes attribution, ratings, and sales effectiveness measurement for CPG, publishers, and retailers.

Dr. Mahima Hada
Associate Professor of Marketing and Director of Marketing Analytics Programs
Baruch College, City University of New York
Dr. Mahima Hada is Associate Professor of Marketing and the Director of Marketing Analytics Programs at Baruch College, City University of New York. Her research focuses on firm’s marketing strategies that impact customer-firm relationships in B2B and B2C markets, using large-scale data sets, machine learning and behavioral experiments. Her paper on Digital Video advertising won the ARF’s 2020 “Great Minds Award for Best Paper for Practice”, her paper on Referral Equity won the 2016 Naresh K Malhotra Long-Term Impact award, and her paper on B2B referrals was a finalist in the prestigious MSI Paul H. Root Award 2015. She teaches Marketing Analytics, Text Analytics, Marketing Managment and Marketing Strategy at Undegrad, Grad and PhD levels, and won the “Excellence in Teaching” award at Baruch in 2017.

Laura Hines
Data and Analytics Team Lead
Wunderman Thompson New York
Laura Hines specializes in measurement and data strategy with over nine years of experience developing client measurement strategies across Consumer Electronics, Financial Services, Spirits, and CPG industries. She currently leads the data and analytics team at Wunderman Thompson New York. Having spent her entire career at creative agencies– she is an expert in finding innovative ways to use data to find insight and shape campaign development.

Dr. Ramla Jarrar
President and Co-Founder
MASS Analytics
Dr. Ramla Jarrar, the president and co-founder of MASS Analytics, is a key figure in the field of marketing analytics. With a Ph.D. in Data Science from HEC Montreal, she possesses over 20 years of invaluable expertise in Marketing Mix Modeling (MMM), predictive analytics, budget optimization, and marketing strategy.

As an MMM thought leader, Dr. Jarrar frequently participates as a speaker at prestigious industry conferences, including the Google Summit 2023, the I-COM Summit, the Attribution & Analytics Accelerator, Campaign Briefing, etc. where she shares her experience and insights on Marketing Measurement.

Prior to her role at MASS Analytics, Dr. Jarrar served as a partner at renowned international media agencies such as MEC UK/WPP and OHAL/WPP. Beyond her entrepreneurial pursuits, Dr. Jarrar also devotes her time to academia where she gives lectures at Business Schools worldwide.

Recognizing the importance of democratizing MMM, she has created a series of informative YouTube videos and Udemy courses on MMM. By making this valuable knowledge accessible to all, she empowers marketers worldwide to leverage data-driven strategies and solidifies her influential position in the world of marketing analytics.

Jeremy Jones
VP, NA Head of Media & Creative Analytics
Kantar

Jeremy Jones brings vast experience in leveraging AI to modernize Marketing Mix Models, Multi-touch Attribution and Unified Media Measurement. He is focused on the intersection between the problems that marketers face every day and cutting-edge technology. Currently he is a VP, NA Head of Media & Creative Analytics at Kantar.

Scott Kane
Director of eBusiness
AAA-The Auto Club Group

As Director of eBusiness at AAA-The Auto Club Group, Scott Kane helps to optimize and drive the digital marketing strategy to grow revenue, increase market share, and build customer loyalty across the brand’s Membership, Insurance, Travel, and Banking verticals, multiple distribution channels (online, contact center and field), and 13-State footprint. In leading the Paid Digital, Campaign Analytics, and User Experience teams, Scott maximizes the marketing funnel from outbound marketing driving awareness and consideration through to transactions on the website.

Andrew Katz
Chief Marketing Officer
Athletic Brewing Company

Andrew Katz is the chief marketing officer at Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer. Katz oversees all marketing activities, including advertising and branding, communications, International, and eCommerce, focusing on driving brand awareness and sales of Athletic Brewing’s award-winning brews.

As CMO, Katz leans on over two decades of experience as a blue-chip marketer and his deep understanding of consumer needs to develop and implement revenue-generating strategies to accelerate consumer adoption of non-alcoholic beer while expanding Athletic Brewing’s household penetration. Before joining Athletic Brewing as its first-ever CMO in 2021, Katz founded a fitness technology startup called Instructrr. He has successfully led brands and teams at PepsiCo, American Express, and The HEINEKEN Company, where he developed strategic plans to reboot Dos Equis advertising. He graduated from Trinity College in Hartford, Connecticut, with a B.A. in political science and received his MBA from Vanderbilt University’s Owen Graduate School of Management.

Athletic Brewing is headquartered in Milford, Connecticut, and is a Certified B Corporation™. In 2022, Athletic was selected as one of Ad Age’s Top 20 Hottest Brands and ranked as the 26th fastest-growing private company in America by Inc. Magazine. Athletic was also named one of TIME’s “100 Most Influential Companies.”

Brendan Kroll
Global Analytic Incubator Lead
Nielsen Marketing Mix

Brendan is the Global Analytic Incubator Lead for Nielsen Marketing Mix. He and his team incubate new solutions to help clients answer previously hard to answer business questions. He has over 15 years of Marketing Mix experience supporting global advertiser and publisher clients. He got his undergraduate degree from Miami University and his MBA at Xavier University.

Mathieu Laville
Marketing Performance Lead
Pernod Ricard

Mathieu Laville is marketing performance lead for America at Pernod Ricard. At Pernod Ricard we unlock the magic of human connection with some of the world’s most loved brands such as Jameson and Absolut.

In his role, Mathieu is looking after the deployment of the marketing effectiveness practice across America, to make sure we make the most of every dollar we spend behind our brands. Mathieu, through his different roles in marketing at Pernod Ricard, Nestlé, and Nielsen (brand management, consumer insight, strategic planning, digital transformation) is keen on bridging art and science of marketing to unlock the potential of our brands.

Anastasia Leng
Founder & CEO
CreativeX

Anastasia Leng is the founder & CEO of CreativeX, a technology company that powers creative-decision making for the world’s best brands. CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, Google, and more to measure creative efficiency, consistency, and impact across all creatives worldwide.

Prior to CreativeX, Anastasia co-founded Hatch, one of Time Magazine’s Top 10 Startups to Watch in New York and one of four most innovative retail companies. Prior to Hatch, she spent 5+ years at Google, where she worked on every ad tech and analytics product, led entrepreneurship efforts in EMEA and was responsible for early-stage partnerships for Google Voice, Chrome, and Wallet.
Anastasia graduated from the University of Pennsylvania with a triple major in Psychology, Sociology, and French. She’s been a nomad all her life and has lived in Bahrain, Vietnam, Hungary, Russia, France, England, and the US. She remains a mediocre tennis player and an aspiring writer.

Jed Meyer
SVP, Media Solutions Leader, North America,
Kantar

As the lead for the NA Media Domain Product team, Jed works across Kantar to transform our approach to achieving Media domain sales and profitability objectives. Jed partners with the global Media Domain, Marketplace, Analytics and Marketing teams to ensure that client needs are being met as related to offer innovation, offer delivery and product marketing.

Meyer is active in many industry organizations, serving on the Board for the Advertising Research Foundation (Past Chair) and has been a board member of the Media Ratings Council, Coalition for Innovative Media Measurement and the Council for Research Excellence.

Anthony Miyake
Lead of the Data Science & Modeling
EssenceMediacom

Anthony Miyake is Lead of the Data Science & Modeling team at EssenceMediacom – Lead on FastMMM engagements at GroupM Nexus Subject matter expert in advanced econometric modeling with about 30 years of industry experience, mainly applied to marketing mix modeling projects but also in the field of creative analytics. Anthony earned his MA in Economics from Yale University and his BA in Economics from Colombia University. In his spare time, Anthony enjoys gardening, learning foreign languages, and playing the piano.

Joe Pagano
Vice President, Global Marketing Consulting
TransUnion

Joe has nearly two decade of marketing analytics, data science, and customer insights experience, having led successful and impactful client engagements at premier analytics suppliers and global media agencies. His industry vertical expertise is extensive, with a particular focus on leading efforts with large brand marketers to help them optimize their marketing investments and to better identify the link between controllable and non-controllable drivers on their business outcomes. By connecting marketing effectiveness, customer insights, and experiences to client success, Joe has unlocked hundreds of millions of dollars in incremental revenue and influenced billions of dollars in marketing investment throughout his career.

Joe is based in New York City and is part of TransUnion Marketing Solutions leadership team supporting consumer identity & intelligence, marketing effectiveness measurement & optimization, and media activation solutions.

Elena Rykhlevskaia, Ph.D.

Elena Rykhlevskaia is a data science leader passionate about scalable analytics solutions. She has built data and analytics teams at Meta and The Walt Disney Company, developing technologies and analytical services to support product and marketing decisions. Elena began her career in the fields of brain imaging and psychometrics, where she honed her skills in quantifying subtle aspects of individual behavior and cognition, often unnoticed by the subjects themselves. She holds a PhD in Quantitative Psychology from the University of Illinois at Urbana-Champaign, specializing in statistical and methodological aspects of psychological research.

Juan B. Solana
Globa Director, Measurement Science and Advanced Analytics
General Motors

Juan B. Solana is the Global Director, Measurement Science and Advanced Analytics – Performance-Driven Marketing (PDM) at General Motors, developing marketing measurement and testing frameworks, refining enterprise marketing ‘metrics that matter’ and using advanced modeling for data-driven decisioning that optimizes GM’s annual marketing investments.

Prior to General Motors, Juan was the Director, Advanced Analytics and Media Measurement at Walmart responsible for building a 360 Media Measurement Ecosystem managing the Annual Marketing Operating Plans and Campaigns. Prior to Walmart, Juan was Senior Marketing Consultant at Nielsen deploying Multitouch Attribution and Marketing Mix Models for clients across many industries.

Alyson Sprague
Director of Insights & Analytics
iHeartMedia

As the Director of Insights & Analytics, Alyson Sprague oversees advertising effectiveness and attribution solutions for iHeartMedia advertisers in the San Francisco region. In her five years with the company, Alyson has worked with over 300 companies of all categories to help define, measure and optimize iHeartMedia marketing campaigns across broadcast, digital and event marketing channels. Her clients include Google, Honda, Hotel Tonight, Hawaiian Airlines, Novamex, Madison Reed, thredUP, Doctor on Demand and more.

Storytelling with data is particularly important in Alyson’s role, where she often plays the part of an interpreter between sales, marketing, research, digital and data teams. She looks forward to sharing some of the “tips & tricks” of storytelling with data, as well as learning from the young pros at ARF.

Alyson holds a B.A. in Research Psychology from San Francisco State University and an M.A. in Global Studies from Stanford University. She has published research both in Social Psychology and Anthropology.

Emily Weishaupt
Advertising Measurements & Insights
Nestle Purina U.S.

Emily Weishaupt leads advertising measurement and insights across all of Nestle Purina U.S. brands and all paid media channels, as well as custom research on communications touchpoints outside of paid media. She works closely with third-party cross-media providers as well as with all of the key media platform players, consulting on measurement applications, in-market tests and experiments, and beta opportunities. She has consulted on and tested many new-to-market measurement solutions. Emily is a key consultant on brand communication strategies. She has a master’s degree in marketing research and is a frequent contributor to advertising research industry panels and university lecture series. In her free time, she loves to play with her own pets: her dog, Ghost, and her cat, Turtle.

Tom Weiss

MarketCast

Tom leads technology and data science at MarketCast, helping the world’s best brands, media and technology companies better understand their consumers and more effectively engage with them.

He has previously run global technology businesses, done more M&A than he cares to remember, written a search and recommendation engine, run a division of T-Mobile, launched an IT consultancy business, did a dot-com stint, and developed scientific instruments.

He has an MA in Physics from Oxford University and lives in possibly the food capital of the world with his wife, four children, six guitars and a double bass.

Kate Weymer
Director Data Science
Microsoft

Kate Weymer is a leader in the Data Science and Market Research field. She studied Economics and Statistics at Miami University before starting her career as a data scientist building marketing mix models for consumer packaged goods companies. After joining Levi Strauss and Company to manage their MMM practice across Levi’s and Dockers brands, she broadened her knowledge within Market Research and gained experience in more traditional research methodologies. She continued her growth within the field after being recruited to lead the MMM program at Microsoft, reporting on marketing effectiveness of Surface and Windows advertising. As a Director of Data Science on the Research + Insights team, she is energized by pioneering the application of cutting-edge explainable AI and ML techniques to marketing business questions in the B2B space. Originally from Kailua, Hawaii, Kate brings a unique perspective to the teams she is a part of. Currently she lives in Seattle, Washington with her husband and two sons.

Lindsey Woodland, Ph.D.
Group Vice President of Client Data Science
iSpot Company

Dr. Lindsey Woodland is Group Vice President of Client Data Science at 605, an iSpot company. She brings to 605 over a decade of data science experience and extensive work on both the theoretical and practical fronts of client-based data analytics.

At 605, Lindsey leads the development and application of data science methods and processes that push the boundaries of TV measurement by helping clients advance their insights and drive success. She has played an instrumental role in the development, execution and success of various large scale data science solutions, and was the lead developer of 605 IMP4CT, the company’s always-on ad campaign attribution solution.

Prior to joining 605, Lindsey was an Analytical Consultant at Antuit.ai, specializing in retail and CPG data science focusing on forecasting and causal inference.

She holds a Ph.D. and an M.A. in Mathematics from the University of Missouri – Columbia and a B.A. in Mathematics and Secondary Education from Westminster College.