About | Topics | 2022 Content
Call for Content: 2023 Topics for Consideration
- Have we finally closed the loop – linking marketing performance measurement to marketing activation
- Programmatic/attribution
- Balancing short- and long-term business outcomes
- Employing social listening
- Measures of consumers’ brand trust
- Are models revealing a conflict between driving the next sale and building a sustainable competitive advantage for brands?
- Solutions to data deprecation and restrictions
- Impact on attribution and consumer journey analysis
- Impact on cross-media measurement (across siloes)
- Identity
- Identity and target audience data in modeling; measuring response by consumer segment
- Are more finely targeted campaigns paying off?
- Beyond media optimization – what are models teaching us about maximizing the entire marketing mix and the entire consumer experience?
- Portfolio management
- Competitive analysis and strategy
- AI and other innovations
- How are they being adopted in marketing analytics, where are they working and how might they change the face of marketing performance measurement
- What has marketing performance measurement taught us about ESG and DEI?
- Modeling, forecasting and the troubled supply chain
- Measuring and leveraging the power of creative
- Personalization
- Ad identity and meta-data standardization
- Perspectives on retail media and the challenges of measuring the impact of an endogenous medium
- Using analytics to derive insights that motivate consumer behaviors
- Can we move beyond the what to the why … and then the how?
- Maximizing the business impact of marketing analytics through the human channel
- Organizational structure, communication and decision making in a data driven firm
- Change management
- Are entrepreneurship/intrapreneurship in conflict with modeling?
- Beyond impressions—do metrics of media quality improve model insights?
- Attention, engagement, exposure duration
- Context, mood and emotion