ARF Young Pros Event: Inclusive Innovation: Transformative Insights for a New Era
AUGUST 17 @ 5:00 PM – 7:00 PM EDT • NEW YORK
In Person Event – Reg begins at 4:45pm
VMLY&R, 3 Columbus Circle (1775 Broadway), 18th Floor, NY, NY

AGENDA

The business case for Diversity, Equity, and Inclusion is stronger today than ever. Why does DE&I matter? How and where do companies start to make a meaningful change to create an inclusive and inspirational foundation?

Join us on August 17th for a special Young Pros event where industry experts will share the latest on how to propel insights to provoke a transformation for more inclusive research and more innovative thinking, including:

  • How diversity and inclusivity lead to better work
  • Breaking our own personal and organizational biases
  • Making the creative process more intentional
  • Leveraging research to create with, not for consumers
  • Inclusive research toolkit and best practices to push the status quo

Please note: Verification of vaccination card needs to be emailed to vacverify@wpp.com on or before August 15th.

4:45-5:15pm
Registration/Networking

5:15-5:20 pm
Welcome / Introductions
Kristin Ace — Director of New Business and Membership, ARF

5:20-6:00 pm
Inclusivity and Innovation: Transformative Insights for a New Era
Hear the latest on how to propel insights to provoke a transformation for more inclusive research and more innovative thinking.
Carrie Patterson Reed — Executive Director, Research Studio, VMLY&R
Amber Chenevert, PhD — Managing Director, Strategy & Insights | Culture Studio Lead, VMLY&R
Jessica Kukreti — Managing Director, VMLY&R

6:00 – 6:25pm
Workshop Session
Young Pros will break into groups led by YPAB members and utilize the insights from this session to rethink how each phase of an ad campaign — from media planning to creative development to the in-store experience — can incorporate a DE&I perspective.
Carrie Patterson Reed — Executive Director, Research Studio, VMLY&R
Charlotte Lipman — Associate Director, Primary Research & Insights, DIRECTV and YPAB Member

6:25 – 6:40pm
Young Pros Share Back Insights/Ideas
Carrie Patterson Reed — Executive Director, Research Studio, VMLY&R
Charlotte Lipman — Associate Director, Primary Research & Insights, DIRECTV and YPAB Member

6:40 – 6:45pm
Closing Remarks
Nadia Kaye — Member Community Project Manager, ARF

6:45 – 7:00pm
Networking Reception