The ARF David Ogilvy Awards is the premier awards competition that honors research- and insights-driven advertising.
The awards pay tribute to the late David Ogilvy, known as the “father of advertising.” David championed the power of research and insights to drive successful strategic creativity. For over 30 years, these awards have been a testament to the transformative power of consumer research in driving brands and delivering ROI, which is more critical than ever.
All applications are due May 22, 2026.
Applicants are eligible to win a Gold, Silver or Bronze award in over 20 categories, (including three new categories!) The Grand Ogilvy Award will be bestowed to the most outstanding eligible Gold winning campaign of this year’s applicants.
Member Rate: $995 per campaign
Non-Member Rate: $1195 per campaign
Additional Category: $500
DATE
Thursday, October 16, 2025
LOCATION
Tribeca Rooftop, 2 Desbrosses St., New York, NY 10013
DRESS
Business Casual
AGENDA
5:00pm Cocktails
6:00pm sharp Awards Presentation and Dinner
8:00pm Music and Celebrations
9:00pm Event Ends
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You Can’t Stop My DriveToyota Motor North America Entrant Company: Burrell Communications Group |
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Command industry attention, honor your team and enter to join an illustrious group of past winners, including:
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All entrants will be notified about the status of their entry in August before the finalist announcement.
For more details, See the eligibility rules outlined in the entry kit and review our FAQs.
Entry Kit written explanation template Contributors template FAQs Sample Cases Tips & Best Practices
CALL FOR ENTRIES IS OPEN!
Enter your work today to win. Please email Registration@thearf.org to enter a submission.
Follow these steps to enter your campaign:
Written ExplanationData Survey One-three ads/creative elementsCreative frame/image Affiliated Companies Team Credits Points of Contact Application Agreement – Terms and ConditionsThe application process for the 2024 Awards relies on a combination of structured and open-ended questions. All answers will be provided to the jury, which ensures consistency among the information collected about each campaign.
More details on what the application requires can be found in our entry kit.
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GENERAL ELIGIBILITY
See more eligibility requirements in the entry kit and review our FAQs.
ADDITIONAL RESOURCES
Improve your chance of winning an ARF David Ogilvy Award! Access entry materials, checklist, best practices, sample cases and important information.
Entry Kit written explanation template FAQs Sample Cases Tips
March 7 – Entry Period Opens
June 11 – Entry Period Closes
June-July – Jury Review
August – Finalists Announced
September 26 – Creative Effectiveness conference and Awards Ceremony at Tribeca Rooftop in NYC.
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The ARF hand selects top researchers, marketers, creatives and consumer insights experts to serve on the Category Jury and prestigious Grand Ogilvy Award Jury.
Scoring is completed in three main rounds — a preliminary round of scoring by the Category Jury to determine the Gold, Silver and Bronze winners, followed by two Grand Jury meetings to select the Grand Ogilvy Award Winner.
2024 jury coming soon!
– https://thearf.org/arf-events/2023-ogilvy-awards-juries/
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Entry Kit written explanation template FAQs Sample Cases Tips
March 10 – Entry Period Opens
May 22 – Entry Period Closes
June-July – Jury Review
August – Finalists Announced
October 14 – ARF Creative Effectiveness Conference and David Ogilvy Awards Dinner & Reception at Tribeca Rooftop.
Any questions? Reach out to davidogilvyawards@thearf.org.
To further, through research, the scientific
practice of advertising and marketing
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