Chief AI Officer, Claritas
Co-Author, The AI Conundrum
Co-Author, The AI Conundrum
Global President, Business Intelligence, GroupM
Associate Director (Product Development), Ehrenberg-Bass Institute for Marketing Science
New research was shared on AI, attention and impression quality, audience diversity, changes in audience behavior, the new state of video measurement and traditional media. This featured work was selected from a call to the industry on new developments and innovative content, through a rigorous committee review. Learn more about the selected sessions.
Our Board of Curators lent their insight and expertise to determine which submissions were presented at the conference. View our Board of Curators.
Click on the images below to learn more about each theme.
FUTURE AND PRESENT IMPACT ON AUDIENCE MEASUREMENT
In today’s complex advertising landscape, countless questions surround Artificial Intelligence and the multiple roles it plays in creative, measurement, and future influence on the industry. New (or “new-ish”) ad formats are also expanding as audiences interact with evolving tech such as video games, podcasts, voice-assistants, and the metaverse. Influencers also are affecting consumer behavior. Research is invited on experiences in these formats, including but not limited to:
AI and New Ad Formats
ARE ALL IMPRESSIONS EQUAL? IF NOT, HOW DO WE MEASURE QUALITY?
New cross-media measurement initiatives are looking to provide advertisers with a better understanding of reach and frequency across different pools of inventory. But some industry participants argue that equivalizing all impressions is a mistake, suggesting that content quality and context are critically important. Research is invited on the following themes but not limited to:
Impression Quality
HOW DOES AUDIENCE DIVERSITY AFFECT TOTAL AUDIENCE MEASUREMENT?
How do you appeal to audiences in a culturally diverse but polarized population? Research is invited on insights about the changing composition and texture of target audiences and methods to assure unbiased estimates and inclusion of all segments. Consider these questions, but additional work on this topic will be accepted:
Audience Diversity
CHALLENGES CONTROLLING CONSUMER DATA, PRIVACY, AND POLARIZATION
Transformation in consumer behavior continues to pose challenges for brands and their marketing measurement. There is more regulation in place now that restricts behavioral targeting, but do consumers notice it? If they see a well-targeted ad, do they assume it is from behavioral targeting, even if it is just contextual? Are consumers actually demanding more control over their data and privacy regulation? How can new and existing methods help marketers adapt to changes in consumer behavior? Research is invited that examines these challenges and answers key questions, including but not limited to:
Audience Behavior
NEW INSIGHTS INTO TV MEASUREMENT
The proliferation of TV data sources, including new metering solutions, along with existing sources such as, set-top boxes, OTT data, ACR solutions, and panels, are transforming measurement and stimulating innovation across the marketplace. However, data from these sources bring their own challenges in terms of bias, error, fragmentation, normalization, personification, and de-duplication. How are providers overcoming these challenges to deliver improved measurement solutions for video content and advertising? Research is invited to showcase the latest innovations and solutions for the challenges of TV audience measurement., including but not limited to:
New State of TV
UPDATES ON FORMATS OUTSIDE OF VIDEO MEASUREMENT
Can we still effectively engage consumers without video advertising? How do we measure this impact? How do radio, print and out-of-home ads work best in a video-saturated environment? Research is invited on updates of any ad formats outside of video, such as radio, print, and out of home. How do these formats and their measurement methods correlate with video measurement, if at all? Case studies are encouraged.
Traditional Media
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| 8:00-9:00am | Registration & Breakfast |
| 9:00-9:10am | Opening Remarks Scott McDonald, Ph.D. – President & CEO, ARF |
| 9:10-9:50am | Keynote Presentation AI Agents To Represent Us, Not Replace Us Each new media reshapes the prior generation of media. AI brings forth agents that represent a new media. If video killed the radio star… will AI kill the research star? AI is growing more powerful every day. The conundrum is that we need to use AI or fall behind, yet as we use AI and it becomes more powerful, we increase the risk that AI can be used for destructive purposes. Will it replace survey research? Will it replace researchers? Or will it make survey research and researchers even more valuable? In this presentation hear initial findings about how we can use AI to represent us rather than replace us. Rex Briggs – Chief AI Officer, Claritas; Co-Author, The AI Conundrum |
| 9:50-10:10am | Presentation AI at Colgate: Deepening our Connection with Consumers Colgate-Palmolive products are part of the backdrop of life for billions of consumers around the world; in fact, the Colgate brand is found in more households than any other. To continue to grow, it’s key for C-P to understand people holistically, and our team have been using AI and GenAI to deepen our connection with consumers and better innovate to meet their needs. In this talk we’ll outline C-P’s attitude towards AI, how we focus & prioritize our activity in this space and the types of AI approaches we use to spot and build out opportunities, in a safe & responsible way. Kli Pappas, Ph.D. – Sr. Director, Global Predictive Analytics & Global Head of AI, Colgate-Palmolive |
| 10:10-10:30am | Presentation Delivering Breakthrough Ad Creative When Multiple Brands Are Involved This session looks at how brands can use research and analytics to create ads and campaigns that succeed at breaking through with audiences when a number of brands and messages are featured. MarketCast and YouTube will share best practices for multi-brand advertising, including examples of how they used in-market measurement to drive performance for YouTubeTV’s recent marketing push into professional sports. Danielle Byrd – SVP, Tech, Platform, and Partnerships, MarketCast |
| 10:30-11:00am | Morning Break |
| 11:00am–12:20pm | Concurrent Breakout Sessions |
AI: Better Targeting, Efficiency & Outcomes? HUDSON G/H Moderator: Colin Campbell, Ph.D., University of San Diego & JAR | ATTENTION AND IMPRESSION QUALITY: Ad Experience, Impact & Media Planning RIVER ROOM Moderator: Jim Spaeth, Sequent Partners | NEW STATE OF VIDEO: New Methodologies HUDSON D/E Moderator: Josh Chasin, ARF Board of Trustees | |
| 11:00–11:20am | The Power of AI for Effective Advertising in an ID-free World Artificial intelligence powered targeting and measurement unlocks incremental opportunities for marketers in an ID-less world. Rachel Gantz – Managing Director, Proximic by Comscore | How Attention Measurement Optimizes Marketing Campaigns for Success New metrics – such as attention – offer new opportunities for marketers to understand the outcome of your media investment. Neala Brown – SVP of Strategy and Insights, Teads | Optimizing Big Data + Panel Measurement Through Calibration New TV methodology unlocks full potential of big data through panel calibration. David Kurzynski – SVP, Data Science, Nielsen |
| 11:30–11:50am | CTV Ads: Viewer Attention & Brand Metrics AI-enabled contextually targeted ads attract and hold consumer attention in Connected TV. Rohan Castelino – CMO, IRIS.TV | The Value of Attention is Nuanced by the Size of the Brand Big and small brands need different types of attention to achieve outcomes: one second of attention works differently for both. Karen Nelson-Field, Ph.D. – CEO, Amplified Intelligence | A Clean Room Incrementality Experiment – An Indeed Case Study Clean Room experiments allow high validity audience tests, while keeping user data private and anonymous. Isaac Dinner – Director of Marketing Analytics, Indeed |
| 12:00–12:20pm | Business Outcomes in Advertising Powered by Machine Learning Modern ML frameworks allow for a greater ability to measure advertising outcomes on observational data. Brett Mershmann – Sr. Director, Research & Development (R&D), NCSolutions | Mapping the Impact: When, How and Why TV Commercials Work Best Discover how the creative style of commercials is linked to usage situations and advertising impact. Jeff Bander – President, eye square | Forecasting & Optimizing Reach in a PII Compliant Measurement Ecosystem Bundling Strategy: forecasting reach in digital/linear TV without access to identity-level information. Spencer Lambert – VP, Product & Partnership Success, datafuelX |
| 11:30am -1:30pm |
Women in Analytics Lunch Workshop: Improve Your Data Storytelling During this Women in Analytics lunch workshop, learn practical techniques to make complicated information easy to understand without losing its importance. Key topics that we will cover include:
Facilitator: Panelists: Registration is separate from AUDIENCExSCIENCE. |
| 12:20 – 1:20pm | Lunch |
| 1:20–2:40pm | Concurrent Breakout Sessions |
AI: Better Targeting, Efficiency & Outcomes? HUDSON G/H Moderator: Colin Campbell, Ph.D., University of San Diego & JAR | ATTENTION AND IMPRESSION QUALITY: Ad Experience, Impact & Media Planning RIVER ROOM Moderator: Steven Millman, Dynata | NEW STATE OF VIDEO: Program Discovery HUDSON D/E Moderator: Jay Mattlin, ARF | |
| 1:20-1:40pm | Evidence-Based Social Media Advertising: Two Field Experiments AI does not beat evidence-based media principles for social media (… at least not yet)! Prof. Rachel Kennedy – Associate Director (Product Development), Ehrenberg-Bass Institute for Marketing Science | EEG Illuminates Social Media Attention Outcomes Using eye tracking, neuroimaging, and psychological content coding to study social media attention. Shannon Bosshard, Ph.D. – Lead Scientist, Playground XYZ | How We Watch: Examining the Shifting Trends in TV Habits Half of U.S. consumers feel that they spend more time selecting TV content than watching it. Mike Brooks – Global Head of Business Development and Partnerships, LG Ad Solutions |
| 1:50–2:10pm | AI Driven Video Formats Drive Results for Brands YouTube AI campaigns drive more efficient in-campaign metrics and deliver better outcomes (sales). Tori Kang – YouTube Specialist, Google | The Impact of Co-Viewing on Attention to Video Advertising Co-viewing reduces ad-effectiveness, a factor which should weigh in media planning models. Duane Varan, Ph.D. – CEO, MediaScience | Rough Waters? Downstream Effects from the Transition to Streaming Via Smart TVs The rising tide of smart TV streaming and its downstream effects on audience and industry. David Tice – Consultant, HUB Entertainment Research |
| 2:20-2:40pm | Human Experience: Why Attention AI Needs Human Input Why human input from measuring people is needed to inject ground truth data into existing attention AI models. Dr. Matthias Rothensee – CSO & Partner, eye square | How Co-viewing and Other Factors Impact Viewer Attention to CTV Co-viewing increases ad attention and viewers are more likely to co-view CTV content over linear. Monica Longoria – Head of Marketing Insights, LG Ad Solutions | Big Data helps solve for Fragmented TV Viewing The impact of shifting viewing behaviors and how Big Data can help unlock strategies for publishers and advertisers. James Alexander – Product Director – Measurement, Inscape |
| 2:40-3:00pm | Afternoon Break |
| 3:00-3:20pm | Presentation Adapting Your Measurement to Shifts in Consumer Viewing Experiences The transformative consumer viewing experience in the living room has forced marketers to rethink their measurement strategies. Learn about what’s needed in measurement — now and post third-party cookie deprecation — to drive performance and ROI for marketers and advertisers. Kevin Krim – CEO, EDO |
| 3:20-3:50pm | Panel Discussion Switchers, Stayers and Power Users: New Perspectives from DASH Technology and economics are radically reshaping the way Americans connect to and consume television. The ARF’s DASH TV Universe Study captures those effects at the consumer level in granular detail. The recently released DASH 2023 study includes a large, multi-year sub-sample that sheds new light on the dynamics of switchers and stayers across TV connection modes (Pay, BBO and OTA) and premium (SVOD) and ad-supported (AVOD) streaming services. Now entering its fourth year, DASH has established itself as an industry standard and found applications across the TV ecosystem, from audience calibration to advertising sales. In addition to highlighting the latest from DASH, this session features a panel of DASH licensees, who will describe the ways they use DASH in their businesses today. Leslie Wood, Ph.D. – Chief Research Officer, iSpot.tv |
| 3:50-4:10pm | Fireside Chat Unlocking the Future: Innovations in Media Measurement with Nielsen Hear how Nielsen is innovating its measurement approach to serve the needs of an evolving industry and media landscape. Don’t miss out on this relevant dialogue, including the latest Nielsen ONE advancements, how Nielsen is unlocking the benefits of big data, and more. Deirdre Thomas – Chief Product Officer, Audience Measurement, Nielsen |
| 4:10-4:40pm | Debate Fact or Fiction? The Big Measurement Debate A panel of leading measurement experts join an interactive debate about the current state of the measurement landscape, the key challenges facing the industry, and the critical priorities for the year ahead. The panel will explore the role of panels, data quality, the economics of measurement and the case for watermarking. Josh Chasin – Member, Board of Trustees, ARF; Former Chief Measurability Officer, VideoAmp |
| 4:40-4:55pm | Fireside Chat Identity, Accuracy and Authentication – A Vision for the Future Accurate identity is a critical building block for the future of measurement, reporting and accurate advertising delivery — but poor-quality data and limited transparency have been major challenges for many parts of the ecosystem. However, new approaches are emerging that can radically improve the ability of advertisers to confidently target and reach their audiences and measure campaign performance across linear and streaming. In this conversation, learn about recent advancements and a vision for the future of identity in the advanced TV marketplace. Larry Allen – VP and General Manager, Data & Addressable Enablement, Comcast Advertising |
| 4:55-5:00pm | Closing Remarks Scott McDonald, Ph.D. – President & CEO, ARF |
| 5:00-7:00pm | Cocktail Reception Hosted by ARF WIDE |
| 8:00–9:00am | Registration & Breakfast |
| 9:00–9:10am | Opening Remarks Scott McDonald, Ph.D. – President & CEO, ARF |
| 9:10–9:40am | Keynote Presentation Resilience Reaps Rewards – How Advertising is Reinventing Itself for a New Era Advertising’s demise has long been heralded. But, while traditional forms of advertising are indeed fading, a new industry is emerging, and the model is proving to be more relevant than ever. There are three fundamental shifts that are forcing transformational change in advertising. From the decline of linear TV and the rise of Connected TV (CTV) to the deprecation of third-party cookies necessitating new measurement models, and the pervasive integration of Artificial Intelligence into every facet of marketing, advertisers are facing unprecedented challenges and opportunities. In this session, learn about how each of these shifts are impacting advertising spend now and into the future and what advertising is doing to help brands and consumers adapt. Kate Scott-Dawkins – Global President, Business Intelligence, GroupM |
| 9:40–10:00am | Fireside Chat The Rumors of the Death of Broadcast TV Have Been Greatly Exaggerated Media narratives drawn from 2023 are already way out of date. Last year, writer and actor strikes significantly impacted new scripted programming for half of the year, causing audiences to stray to reality programming, reruns, live sports, and streaming options. Media coverage wrongly conflated this with such other trends as the long-term shift away from cable bundle, and audiences not returning once the strikes were settled. However, so far, the 2024 data have shown that viewers roared back with scripted show ratings on a network like CBS up 32% year over year from 2022 broadcast premieres. The strikes didn’t change long-held viewing habits as many predicted, but rather the opposite: people missed their shows. Why won’t the media narrative not keep up with reality? Radha Subramanyam, Ph.D. – President and Chief Research & Analytics Officer, CBS Moderator: Scott McDonald, Ph.D. – President & CEO, ARF |
| 10:00–10:30am | Introduction John Lynch, Executive Director, Marketing Science Institute; University of Colorado Distinguished Professor, Leeds School of Business Presentation Unintended Consequences of Privacy Regulation & Data Loss: An MSI Initiative A growing body of MSI academic research indicates that recent regulatory and corporate steps to protect consumer privacy have had significant unintended negative consequences both for firms and consumers. While regulators may not be surprised or concerned to learn that costs of marketing rise significantly because of data loss and compliance costs, they probably did not expect that the costs would fall so disproportionately on small firms – with dramatic anti-competitive effects. Nor did regulators anticipate the degree to which consumer welfare is harmed through reduced search yield and higher untargeted prices. This body of work also documents the resulting exacerbation of “digital deserts” and biased data sets, leading some researchers to argue that we are producing only “privacy for the rich.” In this session take a deep dive into how privacy policies affect the operation of markets. Ali Goli, Ph.D. – Assistant Professor of Marketing, Foster School of Business, University of Washington |
| 10:30–11:00am | Morning Break |
| 11:00am–12:50pm | Concurrent Breakout Sessions |
AUDIENCE DIVERSITY: HUDSON G/H Moderator: Janelle James, Ipsos |
ATTENTION AND IMPRESSION QUALITY: Ad Experience, Impact & Media Planning RIVER ROOM Moderator: Horst Stipp, Ph.D., ARF |
TRADITIONAL MEDIA: Outside of Video HUDSON D/E Moderator: Tameka Kee, CIMM |
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| 11:00–11:20am | Intent and Impact: A New Measurement for DEI Measuring audience perceptions of DEI and the drivers of authenticity in TV and Film. James Ambalathukal – Director, Strategy & Insights, Magid |
Tune-In to Discover What is Making Audiences Tune-Out Better understand the viewer experience to optimize ad performance and maximize impression value. Travis Flood – Executive Director of Insights, Comcast Advertising |
The Power of Radio Through the Lenses of Emotional Engagement Radio is an effective medium to engage consumers and deliver strong advertising results. Pedro Almeida – CEO, MediaProbe |
| 11:30–11:50am | Attitudes Towards Inclusivity in Advertising: A Twelve Country Study Diversity and inclusion in advertising: how different groups view their representation across twelve countries. Steven Millman – Global Head of Research & Data Science, Dynata |
Neuro: TV Brand Attraction Advantage Over Digital TV costs less than digital per attentive second and per brand attraction stored memory. Bill Harvey – Executive Chairman, Bill Harvey Consulting |
OOH Measurement’s Game Has Changed A shift in how brands use out of home to meet consumers throughout their journey and reposition OOH’s value and role in the marketing mix. Christina Radigan – SVP, Research & Insights, Outfront |
| 12:00–12:20pm | Industry In Progress: Unlocking The Power of Inclusive Advertising Research study to help marketers build their inclusivity IQ, achieving true diverse representation in advertising. Denya Chinquee – Senior Director, Audience Impact & Intelligence, Paramount Advertising |
Foundations of Incrementality New methods can help advertisers move up the ladder of incrementality – and enable other research – by leveraging past experiments in lightweight ways. Sophie MacIntyre – Ads Research Lead, Marketing Science, Meta |
Measuring Attention and Outcomes for Audio Advertising An industry-first project measures attention to audio ads compared against other media formats. Mike Follett – CEO, Lumen |
| 12:30–12:50pm | Viewer Pre-Dispositions to Seeing an Ad in an Unexpected Language Is ad language an obstacle to viewer comprehension, or is it an invisible fence? Ben Cunningham – Director, Ad Experience Measurement, NBCUniversal |
Experimentation Unleashed: Driving Transformation Using Cutting-Edge Data Building transformative programs that leverage causal impact data to drive major increases in returns from brand marketing. Cesar Brea – Partner, Bain & Company |
Aligning with Rituals: The Contextual Foundation of Audio The importance of aligning audio ads with consumer rituals for more effective campaigns. Prayushi Amin – Associate Director, Magna Global |
| 12:50–1:50pm | Lunch |
| 2:00–3:20pm | Concurrent Breakout Sessions |
RELEVANCE IN ADVERTISING
Moderator: Rachael Ryan, TikTok |
ATTENTION AND IMPRESSION QUALITY: RIVER ROOM Moderator: Horst Stipp, Ph.D., ARF |
CHANGES IN AUDIENCE BEHAVIOR: Streaming & Viewer Experience
Moderator: Jay Mattlin, ARF |
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| 2:00–2:20pm | Driving Greater Campaign Reach and Relevancy Across Formats Sharmilan Rayer – GM, Amazon Publisher Cloud |
Determining the Value of Emotional Engagement to TV An actionable impression quality metric for TV that allows valuation and pod placement optimization. Pedro Almeida – CEO, MediaProbe |
Linear vs. Streaming: Current State of Creative and Media Characteristics and trends of streaming vs. linear use: ad types, R/F, investment by campaign types. Nicole Lawless DesJardins, Ph.D. – Sr. Director Data Science, iSpot.tv |
| 2:30–2:50pm | Best Practices for Multilingual Campaigns Delving into the role of language in cultivating deeper connections with multilingual audiences. Alexis Harris – Global Research & Insights Partner, Marketing Science, TikTok |
Face Verification as Real-Time Solution for Survey Quality Face Verification guarantees the best possible panel quality as well as bot, duplicates and fraud detection. Mihkel Jäätma – CEO, Realeyes |
How Streaming Release Models Impact Viewing Behaviors Streaming platforms that release bingeable shows have an edge on audience retention and engagement. Rebecca Fine – Associate Director, Marketing Insights, Samba TV |
| 3:00–3:20pm | SeeHer and Horowitz Research’s Gen Z Vibe Check From truth to trust through accurate representation of genders and sexualities. Tarya Weedon – Cultural Insights Strategist, Horowitz Research |
Emotional Drivers of Long-Term Effectiveness of YouTube Ads Multimodal research project that unveils the emotional drivers of long-term brand effects though advertising. Manuel Garcia-Garcia, Ph.D. – Global Lead of Neuroscience, Ipsos |
Augmented Reality – Unlock New Technology to Drive Brand Growth How users are consuming AR, and best practices to deploy it successfully as part of the marketing mix. Aarti Bhaskaran – Global Head of Research & Insights, Snap |
| 3:20–3:40pm | Afternoon Break |
| 3:40–4:00pm | Presentation Know Your Market, Grow Your Market! Marketers have always desired a holistic view of adjacent and white space opportunities to grow their business. But that desire is lost in translation because of siloed execution across opportunity assessment, planning, targeting, and measurement. Further, 50% of the time the marketer view of the competitive category is not reflective of how consumers ultimately make purchase decisions in the broader market. This lack of harmony leads to an incorrect understanding of the consumer’s purchase journey, messaging and targeting. This session explores a holistic approach to solve this challenge by linking a marketer’s desired adjacent and whitespace opportunities to a consumer’s product consideration attributes as they walk the aisle, and ultimately to targeting and ROAS measurement. Vijoy Gopalakrishnan – SVP, Product Management, Innovation Products and Media Intelligence Suite, Circana |
| 4:00–4:20pm | Keynote Presentation Perilous Media Measurement… What Measures are Key to Brand Growth Many marketers are awash with data to plan and evaluate media decisions. But not all media metrics are equal. Some commonly used measures can disguise poor media buys, some are impacted by non-media factors and some media KPIs lead to investments which are counter growth. This keynote will bridge evidence about what is needed for brand growth with the media domain, to provide important insights for media decision makers including what should be priority media measures, which have a role as hygiene measures and to identify measures which can be perilous. Prof. Rachel Kennedy – Associate Director (Product Development), Ehrenberg-Bass Institute for Marketing Science |
| 4:20–4:50pm | Panel What Do Marketers Need from Their Media Measurement? Senior media decision makers share their practical challenges when planning, evaluating and executing media decisions. What are essential metrics? Common mistakes? How do they prioritize media measures and adequately assess their health? Karen Chisholm — Director, Analytics Transformation, Pernod Ricard Moderator: Scott McDonald, Ph.D. – President & CEO, ARF |
| 4:50–5:00pm | Closing Remarks Scott McDonald, Ph.D. – President & CEO, ARF |
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C-Suite executives, senior and mid-career leaders and young professionals hailing from marketer, media, agency, research companies as well as academia will benefit from the breadth and depth of research shared. Industries include automotive, beauty, CPG, finance, food and beverage, hospitality, pharma, retail, and technology.
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Ad Measurement
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Ad Sales Research
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Analytics and Insights
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Audience Impact
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Consumer Insights
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Data Insights
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Data Science
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Digital Research
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Marketing Analytics
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Marketing Effectiveness
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Marketing Science
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Measurement
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Media Analytics
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Media Research
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Research
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Strategy
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C-Suite executives, senior and mid-career leaders and young professionals hailing from the marketer, media, agency, research and academic institutions listed below have already registered for this year’s conference.
A+E Networks
Affectiva
Allscope Media
Amazon
Amplified Intelligence
Anheuser-Busch
Audacy
Beam Suntory
Bill Harvey Consulting
Canada Media Fund
Capital One
Cint
Comcast
Data POEM
DENTSU INC.
DoubleVerify
Dynata
Effectv
Effectv/Comcast Advertising
Eye Square
General Mills
Group Black
GroupM
HR MEDIA
HSAD
HUB Entertainment Research
Incommon
Indeed.Com
Innocean
Ipsos
ISpot.tv
Jaguar Land Rover
Kantar
Kargo
Kenvue
Mars, Inc.
MBN Mediarep
McCormick & Company, Inc.
Mediasmith Inc
Mobile Research Labs
Motionworks
MRL
NBA
NBCUniversal
NCSolutions
Netflix
Netquest
Nielsen
Numeris
Ocean Spray Cranberries, Inc.
Paramount
Pfizer
PlaygroundXYZ
PureSpectrum
Realeyes
Robinhood
RSMB
RTL AdAllianc
RTL Deutschland
St. Jude Children’s Research Hospital
Sam Braunstein
Samba TV
Screen Engine/ASI
Sequent Partners
Stockholm School of Economics
SXM Media
Syracuse University
Takeda Pharmaceuticals
Teads
The Washington Post
The Wharton School
TikTok
Tobii
Triangulum Insights
TRP Research Ltd.
TVision
UnitedHealth Group
University of Kentucky
University of San Diego
Video Research USA
Villanova University
Vizio
WARC
Whirlpool Corporation
Wunderman Thompson
Zefr
Host
AUDIENCExSCIENCE is the ARF’s largest annual conference, with a broad focus on audience measurement. The event’s Board of Curators lends their insight and expertise to determine which submissions, entered during an industry-wide call for content, will be presented at the conference. This committee represents all of the ARF’s member constituents — Research, Marketers, Media, Agency, and Association/Academics.
Vassilis Bakopoulos
Mobile Marketing Association
Snap Inc.
Internet Advertising Bureau (IAB)
Journal of Advertising Research
VideoAmp
Advertising Research Foundation
Amazon
ListenFirst
Lumen Research
ScreenVision
Nielsen
Microsoft
Dotdash Meredith
Analytic Partners
Circana
Realeyes
Publicis Media
Kinesso
Coalition for Innovative Media Measurement
Advertising Research Foundation
Advertising Research Foundation
Dynata
Ipsos
Advertising Research Foundation
General Mills
MediaScience
Optimine
Advertising Research Foundation
St. Jude
Marketing Science Institute (MSI)
Hub Entertainment Research
Neustar
Comscore
Optimine
Coalition for Innovative Media Measurement
TVision
Gamut
Herbalife
| Early Mover 2/2/24 |
Standard 3/20/24 |
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| IN-PERSON | ||
| Member | $1,099 |
$1,199 |
| Non-Member | $1,299 |
$1,399 |
| Early Mover 2/2/24 |
Standard 3/20/24 |
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| LIVESTREAM | ||
| Member | $599 |
$699 |
| Non-Member | $799 |
$899 |
For information about hotels near the AUDIENCExSCIENCE venue click here.
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