ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

Ogilvy Awards

2021 Winners

Congratulations 2021 ARF David Ogilvy Award Winners!

These winning campaigns stood out among this year’s submissions, exemplifying the power of research and data behind effective advertising.

All proceeds from the 2021 awards directly benefited ARF WIDE to increase the quality and diversity of our industry’s workforce through scholarships, mentorship opportunities and internships.

DONATE TO ARF WIDE

GRAND OGILVY WINNER

Shape your future. Start Here.

2020 Census

DOWNLOAD CASE STUDY

SeeHer Award


Nothing can stop a Team

Microsoft Teams

DOWNLOAD CASE STUDY

SPOTLIGHT CATEGORIES

BEST BRAND TRANSFORMATION

GOLD

Financial Fairness
BMO (Bank of Montreal)

DOWNLOAD CASE STUDY

SILVER

Suspiciously Low Priced Groceries
Lidl

DOWNLOAD CASE STUDY

BEST CONSUMER EXPERIENCE

GOLD

Courtside
Michelob ULTRA

DOWNLOAD CASE STUDY

SILVER

Project Understood
Canadian Down Syndrome Society / Google AI

DOWNLOAD CASE STUDY

BEST NEW OR EMERGING BRAND

GOLD

Suspiciously Low Priced Groceries
Lidl

DOWNLOAD CASE STUDY

GOLD

Don’t Make Ads, Make TikToks
TikTok

DOWNLOAD CASE STUDY

SILVER

Bathe Yourself in Happy
Find Your Happy Place / Unilever

DOWNLOAD CASE STUDY

BRAND PURPOSE

GOLD

Seeing the Unseen: The Role Gender Plays in Wealth Management
Merrill

DOWNLOAD CASE STUDY

SILVER

Financial Fairness
BMO (Bank of Montreal)

DOWNLOAD CASE STUDY

DATA INNOVATION AWARD

GOLD

Shape your future. Start Here.
2020 Census

DOWNLOAD CASE STUDY

SILVER

Project Understood
Canadian Down Syndrome Society / Google AI

DOWNLOAD CASE STUDY

SOCIAL RESPONSIBILITY AWARD

GOLD

Shape your future. Start Here.
2020 Census

DOWNLOAD CASE STUDY

GOLD

Scary Enough
The Real Cost / FDA Center for Tobacco Products

DOWNLOAD CASE STUDY

SILVER

Financial Fairness
BMO (Bank of Montreal)

DOWNLOAD CASE STUDY

BRONZE

Project Understood
Canadian Down Syndrome Society / Google AI

DOWNLOAD CASE STUDY

INDUSTRY CATEGORIES

BUSINESS-TO-BUSINESS

GOLD

More Than: Zach & Zoe Sweet Bee Farm
Chase for Business

DOWNLOAD CASE STUDY

SILVER

Realise Your Vision
Sohonet

DOWNLOAD CASE STUDY

BRONZE

Don’t Make Ads, Make TikToks
TikTok

DOWNLOAD CASE STUDY

ELECTRONICS, TECHNOLOGY & TELECOMMUNICATIONS

GOLD

Project Understood
Canadian Down Syndrome Society / Google AI

DOWNLOAD CASE STUDY

GOLD

Nothing can stop a Team
Microsoft Teams

DOWNLOAD CASE STUDY

FINANCIAL SERVICES & INSURANCE

GOLD

Financial Fairness
BMO (Bank of Montreal)

DOWNLOAD CASE STUDY

SILVER

Come Home Happy
Travelers Insurance

BRONZE

Take Advantage
UnitedHealthcare

DOWNLOAD CASE STUDY

FOOD & BEVERAGE

GOLD

Celebrate the Good
Butterball

DOWNLOAD CASE STUDY

GOLD

Courtside
Michelob ULTRA

DOWNLOAD CASE STUDY

GOLD

As Real As It Tastes
Michelob ULTRA Organic Seltzer

DOWNLOAD CASE STUDY

SILVER

Suspiciously Low Priced Groceries
Lidl

DOWNLOAD CASE STUDY

BRONZE

The Life Artois
Stella Artois

DOWNLOAD CASE STUDY

GOVERNMENT, PUBLIC SERVICE & NON-PROFIT

GOLD

Shape your future. Start Here.
2020 Census

DOWNLOAD CASE STUDY

SILVER

Project Understood
Canadian Down Syndrome Society / Google AI

DOWNLOAD CASE STUDY

BRONZE

Scary Enough
The Real Cost / FDA Center for Tobacco Products

DOWNLOAD CASE STUDY

HEALTH & PERSONAL CARE

GOLD

Dove Hand Sanitizer Launch
Dove / Unilever

DOWNLOAD CASE STUDY

SILVER

downtherecare
Cottonelle

DOWNLOAD CASE STUDY

SILVER

Start Stopping
Nicorette

DOWNLOAD CASE STUDY

BRONZE

Share the Care
Dove

DOWNLOAD CASE STUDY

MULTICULTURAL

GOLD

Share the Care
Dove

DOWNLOAD CASE STUDY

SILVER

Yes! To Census 2020
City of Houston and Harris County

DOWNLOAD CASE STUDY

BRONZE

Read Between the Lies
truth

DOWNLOAD CASE STUDY

PHARMACEUTICALS

GOLD

Moments of Stress
Boehringer Ingelheim

DOWNLOAD CASE STUDY

GOLD

Slow Turkey
CHANTIX® (varenicline) / Pfizer

DOWNLOAD CASE STUDY

SILVER

Not My Child
Gardasil 9® / Merck

DOWNLOAD CASE STUDY

BRONZE

I’m the Type
Steglujan® / Merck

DOWNLOAD CASE STUDY

RETAIL & RESTAURANTS

GOLD

Suspiciously Low Priced Groceries
Lidl

DOWNLOAD CASE STUDY

SPORTS, MEDIA & ENTERTAINMENT

SILVER

2021 NBA All-Star Game Campaign
The National Basketball Association (NBA)

DOWNLOAD CASE STUDY

TRAVEL

GOLD

Get Carried Away
Amtrak, National Railroad Passenger Corporation

DOWNLOAD CASE STUDY

  • 2021 Winners
  • Categories
  • Juries
  • Past Winners
  • Terms and Conditions
  • ARF WIDE: Workforce Initiative for Diversity and Excellence
  • Virtual Ceremony
  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

AWARDS SPONSOR

Ipsos

PARTNERS

ANA

Female Quotient

iHeart

SeeHer


CORPORATE SPONSORS

BOA

BOA

Hypothesis

Hypothesis

LP

Merck

Unilever

Verizon

Unitedhealth

VMLYR


Looking to sponsor the ARF David Ogilvy Awards? Reach out to sponsorship@thearf.org

IMPORTANT DATES

  • March 16 – Entry Period Opens
  • June 7 – Entry Period Closes
  • June-July – Jury Review
  • August – Finalists Announced
  • October 7 – Virtual Award Ceremony
  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content