WIDE recognizes the importance of a continuous stream of talented and driven young people entering the workforce to ensure the future growth of the industry. WIDE equips high-achieving public university students in their third and fourth years with the knowledge, experience, financial support, and professional network needed to thrive in market research and advertising.
Through a structured two-year program—including mentorship, internships, career labs, and job search support—scholars gain real-world insights, hands-on experience, and meaningful industry connections. By graduation, they are fully prepared to contribute from day one, guided by professionals who’ve supported their journey. As their careers progress, they help the industry stay connected to the “voice of the consumer.”
Since 2020, ARF WIDE has empowered talented students with the access, support, and resources they need to launch successful careers in marketing, market research, analytics, and advertising. Now, we’re expanding — and we need your support.
Your Impact
- $2,500 = Funds a scholar for one semester
- $10,000 = Supports a scholar through the full two-year program
- $250,000 = Sponsors 25 scholars across 6 schools
What Your Gift Supports
- A $10,000 scholarship, disbursed over two years, for each of the 25 selected scholars
- One-on-one mentorship from industry leaders
- Exclusive Career Labs hosted by top companies
- Full access to ARF events, ARF site login with access to the Knowledge Center
- Internship and job search support
- A lifelong, career-building peer and alumni network
Suggested Donation Levels
$10,000 · $5,000 · $2,500
Help us raise $250,000 by June 30 to fund 25 WIDE Scholars across 6 schools.
Let’s build the future of our industry—together.
Donate Now or contact your ARF Member Manager to make a gift.
These corporate partners donated $200,000 to support WIDE in 2024.
Learn More About Our Scholars
School Partners
Public universities serve as a meaningful tool of social mobility in our country, which is why ARF WIDE has partnered with five such institutions. ARF WIDE works with a specific department or school at each of these universities, allowing WIDE to recruit scholars with a variety of academic backgrounds, interests and experiences that can be transferred into an impactful career in analytics, insights, marketing and advertising.
 Baruch College at the City University of New York |
 The University of California, Berkeley (College of Letters & Science) |
 John Jay College of Criminal Justice at the City University of New York |
 The Ohio State University (Fisher College of Business) |
 Rutgers University (Rutgers Business School) |
 University of Wisconsin Madison (A.C. Nielsen Center for Marketing Analytics and Insights) |
ARF WIDE is a program of the ARF Charitable Foundation, 501(c)3 tax exempt charitable foundation. Contributions to ARF Charitable Foundation are tax-deductible to the extent allowed by law.