Matthew Gottlieb has led research for NBC Sports Advertising & Partnerships since 2019, shaping insights across the Olympics, World Cup, NFL, NBA, Golf and more. He also oversees campaign effectiveness across the NBCUniversal portfolio, delivering full-funnel insights and driving impact measurement innovation for advertising and sponsorships. He began his career as a political pollster and later led Insights & Analytics at Whistle Sports, as well as worked on Verizon’s NFL sponsorship team. A graduate of Wesleyan University and NYU’s Stern School of Business, Matt cheers on his beloved Washington Commanders from his home in Brooklyn.