Women and Sports: Audience, Brands & Cultural Impact
October 23 @ 8:30 am – 9:30 am PDT • Universal City NBCUniversal | Universal Studios Lot | 3900 Lankershim Blvd. (Gate 2) | Universal City, CA 91608
AGENDA
8:30am
Opening Remarks
Rachael Feigenbaum – SVP, ARF
Growth in Women’s Sports: Accelerating Fan Engagement and Brand Investment
Didi Capers – Group Director, Sports & Entertainment, EssenceMediacom
Phil Cook – CMO, WNBA
Kaylin FitzSimons – Senior Director, ESPN Research
Lyndsay Signor – SVP, Consumer Engagement, NBC Sports
Moderator: Nicole Sangari – SVP, Kantar
Empowering Women’s Sports: The Role of Sponsorships in Driving Cultural Change and Media Visibility
Anita Alvarez – Olympic Silver Medalist, Artistic Swimming
Brooke Donberg – Head of Partnership Marketing, CLIF Bar
Soleil Errico – 3X World Longboard Champion
Moderator: Jennifer Pelino – Chief Commercial Officer & President, Data Cloud,
Sports Innovation Lab
9:30am
Closing Remarks
Rachael Feigenbaum – SVP, ARF