Natasha Hritzuk serves as Head of Corporate Research for Warner Bros. Discovery. In this role, Natasha focuses on delivering studies that optimize the current business across all our enterprise assets, as well as identifying new consumer opportunities that reflect shifts in the entertainment ecosystem. Additionally, she supports WBD’s CSR and Government Affairs teams. Prior to this role, Natasha served as VP, Global Consumer Insights, HBO Max at WarnerMedia, where she was responsible for delivering research that deepens understanding of the HBO Max consumer experience. During her time in this role, she launched HBO Max Insiders, a members-only online community of subscribers who participate in surveys and other activities led by her team to gain deeper consumer insights to inform business strategy. Prior to that role, Natasha served as VP, Consumer Insights at Turner where she led the Future of Advertising initiative including heading up AdLab, an industry consortium tasked with building digital advertising experiences optimized for both consumers and marketers. She also provided a roadmap for a consumer-centric data acquisition strategy to support the development of the WarnerMedia Consumer Privacy Center. Before WarnerMedia, Natasha served as Microsoft’s Global Consumer Insights Lead of Advertising and Consumer Monetization where she delivered foundational research to inform business strategy and new digital products. She launched the group’s thought leadership program, which led to her co-authoring a Wylie published book, “Multi Screen Marketing: The seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones.” Prior to her role at Microsoft, Natasha worked for General Mills UK & Ireland and was responsible for the end-to-end brand experience across five product categories. During this time, she won three International Champion Awards for delivering research excellence. Natasha has also served as the Branding and Communications Director for WirthlinWorldwide. Natasha holds a doctorate in political psychology and political behavior from Columbia University and bachelor’s and master’s degrees from the University of Calgary.