Danielle Perrella is the Head of Data, Analytics, and Measurement for Government and Advocacy customers at Google. In her role, she finds it deeply rewarding to collaborate with customers such as the Department of Defense, the CDC, and St. Jude Children’s Research Hospital, using data to amplify their vital missions. She partners with these customers to bring media experiments to life, understand their returns on investment, and grow their business objectives. Danielle has a Bachelors from Cornell University and a Masters in social science research from Columbia University, where she was a National Science Foundation fellow. She started her career in research-based roles at the Ad Council and comScore.