ATTENTION METRICS: Moving from Laboratory to Field Applications
Featured Speakers’ Bios
Andy Brown
Strategic Advisor, Catallyze
CEO, The Attention Council
Bio Coming Soon!
Britt Cushing
Managing Director, Head of Communications Planning, OMD USA
Bio Coming Soon!
Paul joined the ARF as Chief Research Officer in October 2017. He is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He currently sits on the Future State Committee of the National Air and Space Museum.
Marc Guldimann
Founder & CEO, Adelaide
Marc is the CEO of Adelaide, a leader in the rapidly growing field of evidence-based media quality measurement. Adelaide’s metric, AU, helps advertisers make better media investment decisions and drive better business outcomes. Prior to the creation of Adelaide, Marc founded Parsec, the first marketplace to sell media based on time spent. He also served as founding CEO of Enliken and Spongecell.
Max Kalehoff
VP Marketing, Growth, Realeyes
Max is Vice President of Marketing at Realeyes, a leader in attention AI and computer vision. He leads the commercialization of new products that deliver transformational intelligence to improve customer experience in video, streaming, gaming and mobile industries.
Yan Liu
CEO & Co-Founder, TVision
Yan is the CEO and Co-founder of TVision, the only company which measures individual viewer attention to both TV content and ads. TVision helps brands, their agencies, TV networks and OTT platforms better understand how people really watch TV so they can make more effective media decisions. Yan founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China and also worked at McKinsey in Tokyo. He has an MBA from the Massachusetts Institute of Technology (MIT), and a Bachelor of Industrial Engineering from the Tokyo Institute of Technology. Yan grew up in both Japan and China, and currently resides with his family in New York.
Scott McDonald, Ph.D.
CEO & President, ARF
Scott McDonald became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business. Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School.
He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.
Parvati Vaish
VP, Director, Havas Media Group
Bio Coming Soon!
Laurel Van Tassel
Senior Media Director, Global Marketing, Anheuser-Busch InBev
Bio Coming Soon!
Duane Varan, Ph.D.
CEO, MediaScience
Dr. Duane Varan is CEO of MediaScience, a leading provider of audience & consumer insight research. Dr. Varan was recently ranked among the top ten researchers in the world in the advertising discipline and is the recipient of numerous awards, including the Australian Prime Minister’s Award for University Teacher of the Year. MediaScience is a leader in media and advertising innovation research. Indeed, most of the major innovations in TV advertising over the past decade were first tested by MediaScience. MediaScience counts almost all US TV network groups and major social media platforms and many global brands as clients.