On the topic of retargeting—”I keep getting inundated with these ads that are targeted at me that are no longer relevant. And I suspect that a lot of that happens with targeting and it is really irritating to the consumer and I suspect it is causing problems in terms of perceptions for the brand.” Gian Fulgoni – Co-Founder, comScore, Inc.
The Targeting Debate (with Dave Morgan – CEO, Simulmedia) will be featured at the upcoming ARF AUDIENCExSCIENCE Conference from June 12-13, 2018. Register now (limited spaces remaining).