The ARF Annual Benchmark Survey

The worlds of media, advertising, and market research and data analytics have been changing rapidly in the past few years. Many ARF members are eager to know how other organizations have been adjusting their practices and structures in response to the explosion of available data and other trends.

That is why the ARF is embarking on an annual Benchmark Study. Led by the ARF’s Analytics Council the study will increase understanding of the changing roles of the research, insights, and analytics profession in response to the explosion of available data and other trends.

There are multiple benefits by participating in this study:

• Participating members: Get full survey results, plus in-depth findings that relate to them
• All ARF members: Get full survey results
• ARF non-members: Get executive survey that goes out to the press, plus some insights individual for them.

Keep an eye out for this opportunity!